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Manager Sales Development Alliance

  • Singapore, Singapore
  • Full time
  • Competitive
  • 19th August 2025
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Full Description

Purpose & Overall Relevance for the Organization:

We are looking for a dynamic and experienced Key Account Manager WHS EM to join our team in Singapore. This role is pivotal in driving strategic planning, execution support, and enhancing our sales processes. If you have a strong background in project management, commercial operations, and data analytics, we want to hear from you!

Key Responsibilities: -

  1. Pre-line Management:
  • Leading the scheduling and operations of pre-line activities on a seasonal basis, including vendor management and logistics support.
  • Create presentations for larger-scale projects and coordinate core team communication, senior management communication and key milestone meetings
  • To provide on-site support during events, including setup, registration, attendee management, and troubleshooting any issues that arise. Ensure all aspects of the event run smoothly and efficiently.
  •  Assist in conducting post-event evaluations, gathering feedback, and analysing the pre-lines success/and improvement areas. Help prepare reports and provide recommendations for future improvements.
  • Work closely with multiple touch point of key contact, global, event staff, volunteers, and contractors. Provide support and guidance to ensure successful event execution.
  1. Key Account Management:
  • Work closely with market sales teams to drive commercial success in Top KA
  • Ensure clear and fast collaboration to support Alliance KA development within adidas
  • Define required processes to support expansion and operationalize for local teams
  • Identify Key Business/Growth Drivers of the assigned accounts and develop projects and activities in partnership with sales development and markets KA teams to grow/maximize our business, and to maintain and improve a profitable relationship with the accounts
  • Monitor, analyse and report on the assigned Key Accounts on a regular basis to pro-actively manage all business KPIs linked to adidas Market Key Accounts
  1. Processes & Reporting Enhancement:
  • Identify and implement process improvements to increase efficiency and effectiveness in sales operations.
  • Develop and enhance reporting mechanisms to provide actionable insights and support data-driven decision-making.
  • Create and maintain scorecards to track and measure sales performance against key metrics (using digital tools & power BI).
  1. Strategic Alignment of High-Impact Projects:
  • Lead and align high-impact projects with strategic goals, including:
  • Reports & Power BI
  • WHS learning initiatives
  • WHS playbook development
  • Sales readiness programs

Key Relationships:

  • Global GTM, Global WHS
  • Market: EM WHS, EM Analytics, EM BU, EM CTC, EM MOPs
  • Country: WHS Account Teams
  • Cluster: Channels, Brand, CTC, MOPs, Demand Planning and Finance

Knowledge, Skills, and Abilities:

  • Key Account Management across Local or Global partners
  • Experience in Project Management, including scheduling, vendor management, and logistics support
  • Proven track record in overseeing project management initiatives to ensure timely and successful completion
  • Commercial background in WHS/Retail
  • Strong data analytics and reporting skills, with the ability to analyze and monitor sales metrics
  • Experience with digital touchpoints in prior roles
  • Excellent communication skills with the ability to influence stakeholders
  • Collaborative mindset to align sales strategies with business goals
  • Strong stakeholder management skills to build and maintain relationships with key stakeholders and the EM cluster)

Requisite Education and Experience / Minimum Qualifications:

  • Experience in leveraging data and analytics to inform strategies
  • University degree in business, finance, analytics or Sales/Marketing
  • Experience in analytics and/or reporting role (commercial experience an advantage)
  • Previous industry experience in Sporting Goods, Retail, Fashion, FMCG an advantage
  • Strong analytical skills and critical thinking
  • Strong interpersonal skills (communication, influencing, stakeholder management)
  • Functional: minimum 5+ years’ experience in global sales, ideally in the sporting goods industry
  • Cross-functional experience ideally with marketing / sales / finance
  • Industry: sporting goods / retail / consumer goods

The organisation

Adidas
  • Sporting Goods & Apparel
  • Herzogenaurach, Germany
  • 2000+ employees
  • Website

Through sport, we have the power to change lives.

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