Manager Retail Marketing

Purpose & Overall Relevance for the Organization:

• Develop Retail Marketing strategic plan and execution excellence based on global/GCA guideline, to drive in-store consistent and outstanding brand tone and feel on tactical visual elements and ensure efficient and on time in-store 2D/3D communication deliverables across channels (DTC, WHS and FO).
• Develop annual budget allocation and prioritize the investment, while optimizing the efficiency according to the annual marketing plan and brand calendar.

Key Responsibilities:

• Following GTM process, download Global and GCA retail marketing calendar, create local retail marketing calendar to support different retail landscapes (own retail & wholesale).
• Follow Global guidelines and toolkits to develop and implement monthly campaign and concepts. Supervise local in-store communication execution compliance with Global and GCA.
• Under global framework, create breakthrough In-Store Communication approach (ISC) / device to strengthen consumer experience and induce purchase.
• Partner with the relevant business' teams to drive in-store visual demand and requirement consensus across channels / brands, i.e. align brief whilst ensuring listen to stakeholders' / market demand.
• Develop permanent and semi-permanent as well as tactical ISC tools for each of adidas' labels that respond to their target consumer profile.
• Closely work with SP and SS Brand Communication team on retail requirements to ensure Brand tools are retail and consumer relevant.
• Monitor the latest retail merchandising trend for best practices that can be adapted to adidas.
• Keep entrepreneurial spirit, stimulate the change and innovation through strategic analysis from both consumer/shopper insight and the implementation learnings.
• Lead Retail Marketing team and drive team engagement.
• Co-work with Visual Merchandising for joint project delivery.
• Lead ISC implement process and manage external ISC agencies.
• Coordinate between department tactics and operational objectives.
• Lead the Gift with Purchase (GWP) process in line with brand and commercial objectives.
• Manage marketing working budget (MWB) in line with channel and total yearly budgets.
• Additional assignments or special projects as assigned or agreed.

KPI's:

• Traffic and conversion
• Channel & comp sales
• Market share in wholesaler
• Marketing working budget management accuracy

Key Relationships:

• Visual Merchandising Teams
• Store Development Teams
• External partners (agencies)
• Global Retail Concept Development team
• Global VM & ISC Creation & Excellence teams
• Brand Activation Team
• Channel Team
• GCA VM & ISC teams

Knowledge, Skills and Abilities:

• Ability to develop strategy and great implementation commitment.
• Excellent track record of success with ISC & VM knowledge.
• Strong cross-functional and junior-senior stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
• Strong industry knowledge or passion, across divisions - footwear, apparel, and accessories.
• Understanding of Taiwan markets' consumers, accounts, economic environment, and commercial needs.

Requisite Education and Experience / Minimum Qualifications:

• 10 years of experience in Retail Marketing/Visual Merchandising required.
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.
• Experience in the sports industry is preferred.
• Fluent in English and Mandarin.