Manager Partner Platform Business Planning, Partner Platform, Ecommerce

Purpose & Overall Relevance in the Organization

The goal of the eCommerce (eCom) team is to deliver one integrated consumer journey to create a premium and seamless experience so that we not only meet their expectations, but also exceed them while meeting our targets when a consumer leaves our touch point.

Position Summary

The Partner Platform Business Planning Manager is a critical role to be responsible for short-mid-term business planning and suggesting effective strategy and tactics on key Partner Platforms (Marketplaces) co-working closely with Platform Managers, Buying Team, and Analytics Team to effectively drive the business in each Platforms. The responsibilities include capturing platforms business, understanding consumer in-sight, and business opportunity analysis, effective promotion planning, and G2M business planning for focus products by season, as well as promotion review after implementation. Another important role for this position is instilling a Data Driven Culture throughout the entire Platform Team.

Key Responsibilities:

1. Partner Platforms Business Planning（Internal）

• Lead for development of annual sales plan and strategy (internal) for each Partner Platforms (PF) in line with Japan e-com strategic framework.
• Planning of key initiatives and building blocks for each PF.
• Perform analysis required for planning with Analytics Team, and Ad-hoc analysis as needed.
• FP-NS SOB, MKD% and MaEX planning and simulation.
• Incorporate mid-term goals and strategies which agreed with each PFs into the internal business planning, and work with each PF team to concreate strong plan.
• Deploy the plans and strategies into each PF teams and reflect it to Day-to-Day business building blocks.

2. Partner Platforms Strategy Planning

• Collaborate with each PF Team to develop and update each PF's strategies, tactics, and initiatives.
• Conduct analysis to identify opportunities in each PF in collaboration with the Analytics Team and conduct Ad-Hoc analysis as needed.
• Conduct strategy workshops with each PF in collaboration with each PF Team to support strategic initiative development.
• Develop and update initiative roadmaps for each PF and track the progress of each project.

3. Partner Platforms GTM process management

• Work with each PF and internal stakeholders to lead the process upstream of GTM for the next season and support the Buying Team to forecast demand appropriately.
• Coordinate key meetings with each stakeholder including PF counterparts and internal BU and Buying team (incl. Key Mtg such as Briefing Session, Pre-Line, FCST Mtg and other processes)
• Identify focus items for FCST, product information sharing with PF, set up benchmark products, support forecast logic, manage FCST timeline, set up and lead FCST MTG, support appropriate FCST for Buying Team
• Manage and support the process of GTM activation from planning to execution for each PFs.

4. Partner Platforms Day-to-Day Business planning and process management

• Lead and manage the process from planning to review for driving day-to day business in JP eCom team.
• Weekly basis LE management.
• Deep dive into each PF situation, identify opportunities and required actions, and head up to PF and eCom Team.
• Lead the re-planning in team when revisions are required.
• Visualize and manage commercial plan and status.
• Review the results of TTL PF business and each Key CP in the MBR in cooperation with each PF Mgr and Analytics Team.
• Support the Director in setting RFC

5. New Project

• Lead and manage assigned new projects for future business.

6. Market Understanding & Data Visualization

• To provide a deep understanding of market conditions and to organize and visualize the data and information necessary for this purpose.
• Collaborate with analytics team and PFs to drive PBI dashboard and automation process for required information.
• Provide process and resource support for each PF Mgr to effectively review WBR and MBR.

KPIs:

• NS, FP-NS SOB, MKD%, MaEX, MaEX%,
• Traffic, CVR, AOV, (ASP, UPT), UU, AOF, AT
• Growth%, Market Share, SIS SOB

Knowledge, Skills and Abilities:

• Proactively deliver data-based recommendations for quantifiable improvements in business results and consumer satisfaction
• Entrepreneurial mindset – Results & Profit oriented
• Strong collaboration mindset to be able to work in harmony with key stakeholders such as Platform team, FP&A, Buying team and Digital analytics team members.
• Steer development of recommendations with deep analyses and initiatives to complex tasks and projects
• Have an excellent analytical and problem-solving skills, an excellent organizational and planning skills and an improvement-focused mind able to challenge the norm.
• Able to understand and explain issues and identify and communicate the situation clearly at a high level.
• Good verbal and writing communication skills with the ability to communicate clearly and effectively to internal stakeholders and to write and prepare correspondences to eCOM leadership team.

Requisite Education and Experience / Minimum Qualifications:

• Bachelor's degree preferably in Statistics, Mathematics, Business Administration, Economics, or Similar Discipline
• Minimum 1-3 years of working experience in eCommerce/Digital Marketing environment – preferably in apparel or footwear business or in Platformer(s)
• Microsoft Excel and Power Point basic skill as requirement
• Hands-on experience in BI tools (Tableau, Qlickview, Alteryx, HANA, MSTR, or Power BI) is preferable.
• Strong problem-solving skills to identify, analyze, and propose solutions to various business issues.
• Fluent English skills and Japanese preferred
• Passion for sports

Key Relationships:

• eCommerce team (Partner Platforms/D2C/Buying/Analytics/Ops)
• Brand Activation/Digital Activation
• Global Digital and eCom team
• Brand BU
• FP&A
• Legal
• Partner Platformers(external)