Manager, Omni-Channel Marketing Activation

Purpose & Overall Relevance for the Organization:

Drive brand excellence in a fast-paced, multi-brand environment by increasing sales performance and brand visibility at key points of sale. This role delivers impact through the planning and execution of initiatives across Pacific Omnichannel, Trade Marketing, Account Marketing, Digital Marketing, and Visual Merchandising.

The focus is on optimizing account marketing budgets to elevate brand representation and ensure premium execution in high-impact locations, ultimately attracting, engaging, and converting consumers.

Key Responsibilities:

• Develop and execute account marketing strategies aligned with global brand direction and commercial goals

• Plan and deliver integrated marketing campaigns, promotions, and in-store executions

• Manage local content creation in partnership with Brand teams and agencies

• Lead retail activations, events, and athlete collaborations that drive sell-out and brand heat

• Partner closely with Key Account Managers to deliver initiatives on time and to KPI

• Manage POS implementation for campaigns and new or refurbished store openings

• Oversee account marketing budgets, forecasting, and ROI tracking

• Evaluate campaign performance and share insights to optimize future execution

• Ensure consistent application of global and local brand guidelines

• Support VM training initiatives and incorporate sales feedback into planning

Key Relationships:

• External key account partner leads

• Channel leads and their teams

• CTC, Brand Communications, Digital, SPOMA, Sales Teams & MOPS

• Finance team

• Hub Omnichannel team

• Market agencies and vendors

KPIs:

• Brand representation and awareness

• Timely execution of marketing campaigns and securing premium placement in multi-brand environments

• Sell-out performance of wholesale account order books

Education & Experience / Minimum Qualifications:

• University degree in Business, preferably with a Marketing focus

• 6+ years of relevant marketing experience

• Background in consumer-driven industries (apparel, fashion, footwear, or FMCG preferred)

• Exposure to advertising, sales, and marketing environments

Knowledge, Skills and Abilities:

• Proven experience in brand activation and trade marketing (sports or fashion preferred)

• Strong computer skills (Microsoft Word, Excel, PowerPoint, Outlook)

• Highly organized, detail-oriented, and adaptable

• Excellent written and verbal communication skills

• Account management experience is an advantage