Manager Media & Social Planning

Manager Media & Social

Area: adidas GCA

Department: Brand Marketing

Director Reporting Line: Media Senior Manager

Indirect/Secondary Reporting Line: -

Location: Shanghai

GSMS Grade: M4

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

• Developing, implementing, and deploying innovation media / paid social strategy, and maximize effective and efficient media / paid social investment to drive business growth.

Responsibility

• Develop holistic media / paid social plan to support business, campaign objectives and manage performance
• Responsible for paid social strategy execution and follow up, especially on Red and Douyin to engage and convert consumers for omni-channel
• Evaluate media / paid social performance of campaigns, during and after execution to identify improvement areas
• Coordinate with brandcom team and external agencies to ensure high quality and timely campaign delivery
• Understand evolvement of China digital media and seek new opportunities

KPI's:

• ROMI
• Net Sales
• Operating Profit
• Red SOS

Key Relationships:

• Brand Activations
• Membership
• eCom
• External agencies

Knowledge, Skills and Abilities:

• Excellent in PowerPoint and Excel
• Strong planning, multitasking, attention to details and project management skills.
• Good communication and stakeholder management skills.
• Conflict resolution and problem-solving skills
• Adaptable to change and uncertainty with the flexibility to work in a fast-paced environment.
• Be a team player with an open mind and not afraid of any challenges or failures.

Requisite Education and Experience / Minimum Qualifications:

• 8+ years of experience
• Bachelor degree or above
• Prior media / social experience is must
• Fashion / sports industry preferred
• Advertiser's media / social / digital mkt preferred
• 4A / social agency background preferred
• Fluent in English