Manager, Go-To-Market Strategy

Reports to: Strategic Operations Manager

Location: New York, NY

Other: Full Time Position

Who We Are

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day, our team of experienced product leaders, engineers, and operators obsess over how to create the ultimate collector experience through our platforms: Topps.com, our direct-to-consumer ecommerce hub for the iconic Topps brand, and Fanatics Collect, our trusted and dynamic collector marketplace.

As part of the broader Fanatics ecosystem—the world’s largest sports merchandiser with over 900 global sports partnerships and exclusive rights with leagues like the MLB, NFL, and NBA—we’re uniquely positioned to reimagine how collectors discover, buy, and engage with the collectibles they love.

We’re building the future of collecting from the ground up. If you’re excited to shape how products go to market and bring real impact to passionate fans and collectors, this is your opportunity to join a team that’s defining the next era of commerce.

What You’ll Do

As the Go-To-Market Strategy Manager for Fanatics Collect, you’ll drive the planning and execution of strategic product launches, marketplace campaigns, and major seasonal moments. You’ll work cross-functionally across Product, Marketing, Commercial, and Operations to ensure our go-to-market efforts are coordinated, impactful, and aligned with our brand and business goals.

This role blends strategic thinking with operational execution. You’ll lead efforts to bring new features, campaigns, and offerings to market—on time, on brand, and with measurable results.

Key Responsibilities

• End-to-End GTM Planning
  • Own the go-to-market strategy for marketplace launches, promotions, and major product drops.
  • Develop launch frameworks that include positioning, timing, cross-functional deliverables, and risk mitigation.
• Cross-Functional Execution
  • Partner with Product, Marketing, Commercial, and Operations teams to align on goals and ensure launch readiness.
  • Run GTM meetings, track progress against milestones, and communicate status updates to key stakeholders.
• Customer-Centric Positioning
  • Translate collector and fan insights into compelling value propositions and messaging strategies.
  • Ensure product launches and campaigns resonate with our target audiences and reflect the voice of the collector.
• Performance & Optimization
  • Define KPIs and success metrics for GTM initiatives; track performance post-launch to gather learnings and iterate.
  • Share regular reporting and insights with leadership and cross-functional partners.
• Strategic Initiatives
  • Contribute to special projects that support marketplace expansion, category growth, or collector engagement.
  • Identify opportunities to enhance GTM velocity, repeatability, and scale.

What You Bring

• 5–8 years of experience in go-to-market strategy, product marketing, strategy consulting, or program management within ecommerce, digital platforms, or consumer brands.
• A proven ability to lead cross-functional teams and deliver complex projects in fast-paced environments.
• Strong strategic thinking with the ability to connect business goals with executional detail.
• Excellent written and verbal communication skills; experience crafting briefs, roadmaps, and stakeholder updates.
• High comfort with ambiguity and a proactive, resourceful approach to problem-solving.
• Familiarity with ecommerce, drops, and fan/collector behavior is strongly preferred.

Preferred Qualifications

• Experience in the collectibles, sports, or fan-driven marketplace industries.
• Proficiency with project management tools like Airtable, Asana, or similar.
• MBA or equivalent advanced degree in business, marketing, or a related field.

The salary range for this position is $133,800- $167,500, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards