Manager, Corporate Events & Marketing

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 66 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Job Description

WHAT YOU WILL BE DOING

• Lead, manage and deliver external and internal events
• Lead, manage and deliver email marketing campaigns through Pardot – both internal and external
• Develop and oversee tactics aligned to our global communications strategy
• Work with Head of Marketing to develop and manage event strategy

External Responsibilities:

Webinars

• Work with relevant teams to identify topics, liaise with panellists, help to build content/flow for the session, act as the producer on Zoom
• Build comms strategy for pre and post event promotion – including working with creative teams to design promotional assets, building and sending promotional emails via Pardot, and social media promotion
• Client in-person events: Manage, lead and deliver live events – including theme development, finding a suitable venue, building the content plan alongside relevant stakeholders, liaising with panellists and suppliers, ensuring event is delivered safely, runs on time and hits our key objectives

Email Marketing

• Be the main point of contact for Pardot across the business
• Creation of forms and landing pages for prospect data capture
• Managing lead generation campaigns
• Working with Salesforce Admin to identify relevant leads and assign to sales teams
• Keeping campaigns up to date each year
• Providing stats/reports as and when needed
• Building and sending emails e.g. newsletters, event promotion, ad hoc campaigns
• Working with relevant Sales people in the business to produce and send targeted, personalised emails to drive leads and business opportunities
• Build and set up automations across all events and communications
• Coordinate with the sales team on leads/follow ups

Internal Responsibilities:

Internal virtual events

• Build calendar of virtual events for the year
• Work with relevant global teams to confirm date, time and content

Internal in-person events

• Confirm and liaise with venues and suppliers
• Manage logistics across the event
• Budget management
• Work with Creative Studio on event collateral and assets
• Produce information pack for attendees with key details
• Produce post-event survey and consolidate results

Quarterly company updates

• Liaise with relevant teams and stakeholders regarding content
• Oversee content gathering and edit of sizzle reel

Internal newsletter

• Manage template in Pardot
• Review and approve content

Create and manage key marketing collateral

• Showreels, case studies, thought leadership, news stories, infographics, creds etc.
• Management of Group Marketing Intern

THE SKILLS AND EXPERIENCE YOU NEED

• 4+ years' experience in a marketing communications role
• Excellent communication skills (written and verbal)
• Experience of delivering both internal and external communications
• Strong event management experience
• Experience in email marketing platforms (preferably Pardot)
• Strong marketing knowledge and experience (including marketing tactics)
• Strong organisational skills, ability to handle multiple projects and stakeholders with great attention to detail
• Experience managing multiple stakeholders (preferably globally)
• Experience of managing and developing staff
• Proactivity
• Creative thinking
• Advanced Microsoft office (especially PowerPoint) skills essential

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.