Manager Brand Communications

Manager - Brand Activation (6-Month Fixed-Term Contract)

Purpose & Overall Relevance for the Organization:

In this role, you will play an integral part in building the adidas brand as the best sports brand in Turkey through innovative storytelling and inspirational brand exposure for respective categories. You will launch campaigns by leading the campaign planning process and creation of campaign content toolkit. You will partner closely with EM Hub and Turkey cross-functional teams to bring these campaigns to life. As part of the Turkey Go-To-Market (GTM) milestones, you will lead respective categories’ brand comms deliverables.

Key Responsibilities:  

• Ensure Global/EM marketing guidelines are upheld during the execution of concepts to local market
• Lead and deliver powerful market activation plans to win in respective categories.
• Plan and drive seasonal brand activation/comms calendar and campaign planning milestones. Ensuring this calendar is focused on key brand priorities and drives local market initiatives where relevant
• Ensure all activations are aligned with the Media&Digital Activation, Newsroom, Sport/Influencer Marketing, CTC teams and that it is in close collaboration with the Key City team
• Brief the creative & event agencies for localized content and ensure all creative work is approved by Global/EM marketing teams.
• Go to person for brand comms deliverables across GTM milestones
• Manage to set KPIs for global &local campaigns across the respective categories and prepare & present campaign performance report to EM Hub contacts and leadership team.
• Monitor and analyze competitor activities and analyze reports to form insights to optimize and streamline strategies, activities, and processes to ensure that the brand stays ahead of trends
• Own the Marketing Working Budget (MWB) and ensure translation into cost efficient
• Lead, develop and retain talents to foster a high-performance culture
• Other duties as assigned by Line Manager

KPI’s:

• Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent, etc.)
• Brand / Category Net Sales
• Key Campaign Sell Through %
• ROMI
• Agency Performance Management

Key Relationships:

• Marketing Turkey (CTC & Digital Marketing & Media Activation & Omni Channel teams)
• Sales Managers
• Legal&Compliance Turkey
• Finance Turkey
• Emerging Markets Hub Brand Activation teams
• External Agencies and Suppliers

Knowledge, Skills and Abilities:

• Strong interpersonal skills (e.g. courage, innovation, ownership, respect, team play)
• Ability to develop and implement local marketing plans following Global guidelines
• Strong presentation and alignment skills to internal and external stakeholders
• End-to-End Planning Ownership
• Deep cross-functional process knowledge
• Project/Process management skills
• A self-starter, detail-oriented, and highly organized
• Marketing budget management
• Motivates employees and creates a high performing environment.

Requisite Education and Experience / Minimum Qualifications:  

• Bachelors in related field required
• Minimum of 5 years equivalent professional experience, ideally in brand marketing disciplines
• Experience managing external agencies, partners and vendors
• Advanced user of MS Office suite of products
• Fluent in written and spoken English is a must.
• Passion for sports is a plus