Manager, Brand Communications - Running, Brand Adidas
- Seoul, South Korea
- Full time
- Competitive
- 17th October 2024
Full Description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Drive an effective and efficient brand activation of Running category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BC&BU teams.
KEY RESPONSIBILITIES:
- Create the local brand marketing plan and calendar based on input from country commercial needs
- Create local content (brief and production) and get approval from Global BC&BU if necessary
- Support the brief and production of category relevant key account or Retail activations
- Align with the Media Activation on the media strategy for a campaign execution
- Execution of the MWB plan per the BMP
- Support local trade meetings with sell-in tools
- Support and collaborate with the BU & Retail Marketing team on key trading zone attacks
- Manage and operate marketing inventory via ERP and minimize the year-end stock
KPI's:
- NPS (country, key city, key categories)
- Net Sales
- Full price sell through rate
- Compliance to MWB guidelines
- Monthly MWB accuracy vs. RFC LE
- ROMI
- Year-end Marketing Inventory level
- Agency performance management (annual evaluations)
KEY RELATIONSHIPS:
- Country Planning & Media Activation, Culture Marketing, Retail Marketing, Digital Activation and Sports Marketing
- Country BU
- Global BC & BU (Activation Expert)
- External partners (Agencies, Sport Marketing assets)
KNOWLEDGE, SKILLS AND ABILITIES:
- High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability to development local marketing strategies following global guidelines
- Marketing budget planning and management
- Strong presentation skill to internal and external stakeholders
- Advanced user of MS Office suite of products
- Experience in both, market and regional marketing organization preferred
- Fluent in English
- Fluent in Korean preferred
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 5 years' experience in relevant Marketing fields
- Sales and /or Marketing experience
The organisation
Adidas
- Sporting Goods & Apparel
- Herzogenaurach, Germany
- 2000+ employees
- Website
Through sport, we have the power to change lives.
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