Lifecycle Marketing Manager

About the Company

Fanatics Collect is a technology company dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, creative thinkers, and operators obsesses over how to create the ultimate collector experience - from developing the most fun and entertaining live shopping experience with Fanatics Live, to building the most trusted and dynamic collector focused marketplace with PWCC (acquired in May 2023).

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a small, nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role
We are seeking a Lifecycle Marketing Manager to support the execution and implementation of email and push notification campaigns. This role is hands-on, focused on the setup, production, and deployment of email and push messaging. The ideal candidate will have a strong foundation in HTML/CSS for email development, experience with marketing automation tools, and an eye for detail when it comes to testing and QA.

This is a role for someone who thrives in an executional, production-driven environment. You will assist in implementing pre-defined marketing strategies and workflows, focusing on accurate and timely campaign execution.

Responsibilities

• Email & Push Campaign Implementation
  • Build and execute email and push notification campaigns using pre-established templates, workflows, and content guidelines.
  • Configure and deploy marketing campaigns through email service providers (ESPs) and push notification platforms.
  • Ensure proper audience segmentation, dynamic content, and personalization are applied to all campaigns.
  • Follow a pre-established campaign schedule, ensuring on-time delivery.
• HTML/CSS Email Design & Implementation
  • Edit and customize pre-existing HTML/CSS email templates to fit campaign-specific requirements.
  • Troubleshoot rendering issues and ensure that emails display properly across different devices, email clients, and browsers (Gmail, Outlook, Apple Mail, etc.).
  • Ensure that email templates are mobile-responsive and meet accessibility best practices.
• Push Notification Setup & Deployment
  • Use platforms like OneSignal, Braze, or Iterable to schedule and deploy push notifications.
  • Ensure push notifications are tested and formatted properly for iOS, Android, and desktop web.
  • Monitor for issues in delivery, rendering, and user experience, flagging and troubleshooting any problems.
• Quality Assurance (QA) and Testing
  • Conduct thorough QA of all email and push campaigns, including testing for broken links, content errors, and HTML rendering issues.
  • Use testing tools like Litmus, Email on Acid, or in-app testing platforms to preview campaigns across devices and email clients.
  • Test and validate push notifications to ensure proper delivery, visibility, and design on iOS, Android, and desktop devices.
• Platform & Tool Management
  • Work within Email Service Providers (ESPs) and push platforms like Klaviyo, Braze, Iterable, Mailchimp, Customer.io, or OneSignal.
  • Handle list imports, customer segmentation, and tagging for audience targeting.
  • Maintain campaign logs, document QA processes, and provide clear status updates on tasks and deliverables.
• Campaign Maintenance & Troubleshooting
  • Monitor campaign health post-launch, ensuring email sends and push notifications are delivered as expected.
  • Work with internal teams to correct errors, re-deploy campaigns, or make real-time adjustments as needed.

Qualifications

• 1-3 years of experience in email marketing, push notifications, or digital marketing production.
• Proficiency in HTML/CSS for email development (must be able to edit and troubleshoot templates).
• Familiarity with marketing automation platforms (like Klaviyo, Braze, Iterable, Mailchimp, Customer.io, or OneSignal).
• Experience with push notification platforms for mobile (iOS, Android) and desktop browsers.
• Knowledge of campaign personalization, dynamic content, and audience segmentation.
• Strong attention to detail, especially when it comes to QA testing, rendering, and error-checking.
• Excellent organizational skills and the ability to work on multiple projects at once.

Preferred Skills & Tools

• Experience with push notification troubleshooting tools for mobile and web testing.
• Basic knowledge of tracking (UTMs, tags, and click tracking) for campaign analytics.
• Understanding of GDPR, CAN-SPAM, and data privacy compliance as it relates to email and push marketing.

The salary range for this position is $96,000- $117,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards