Manager Content Marketing - Fanatics Collectibles

Topps, a global leader in sports and entertainment collectibles, is seeking a creative and strategic Content Marketing Manager to lead content initiatives for the Japanese market. This role will be responsible for crafting compelling content that engages collectors, fans, and new audiences across multiple platforms. The ideal candidate is a culturally attuned storyteller with deep knowledge of Japanese consumer behavior, sports and collector culture.

As a key member of the Topps International marketing team, you will work closely with cross-functional teams (brand, product, sales, creative, and global marketing) to develop and execute content strategies that drive brand awareness, engagement, and sales in Japan.

Key Responsibilities

Content Strategy & Planning

• Develop and execute an integrated content marketing strategy for the Japan market, aligned with global brand goals and local consumer insights.
• Identify key storytelling opportunities around new product launches, collaborations, sports events, pop culture moments, and fan communities.
• Build and manage a content calendar covering social, web, email, influencer campaigns, and retail activations.

Creative Content Development

• Create or localize engaging content for various channels – including short-form video, social media posts, email newsletters, blog articles, and retail content.
• Collaborate with designers, videographers, and agencies to ensure high-quality, on-brand creative.
• Ensure all content resonates with Japanese audiences while maintaining brand consistency across markets.

Social Media & Community Engagement

• Own and manage Topps Japan’s presence across key social media platforms (e.g., X/Twitter, Instagram, LINE, YouTube).
• Foster and grow a vibrant online community of collectors and fans.
• Monitor trends, conversations, and fan sentiment to inform content and community strategies.

Campaign Execution & Performance Tracking

• Partner with marketing and sales teams to launch promotional campaigns across digital and physical touchpoints.
• Work with influencers and creators to amplify brand storytelling.
• Track and analyze content performance using KPIs (e.g., engagement, reach, conversions) and optimize strategies based on insights.

Localization & Market Relevance

• Adapt global campaigns and assets to the Japanese market with cultural relevance and nuance.
• Lead Japanese-language content creation and quality control, ensuring authenticity and clarity.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5–8 years of experience in content marketing, digital marketing, or brand communications.
• Strong understanding of Japanese consumer behavior, especially in collectibles, sports, or entertainment.
• Experience creating content across formats – video, social, copywriting, and campaign development.
• Deep knowledge of Japan’s digital platforms (LINE, YouTube, X/Twitter, Instagram, etc.).
• Fluency in Japanese and English is required.
• Strong project management, communication, and cross-cultural collaboration skills.
• Passion for sports, entertainment, or collector culture is a big plus.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. 

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.

Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles. 

Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.