Licensing Manager

The Premier League’s Licensing team is responsible for relationship management, contractual delivery and activation across all Premier League Licensees, including Avery Dennison, Football Manager, Rezzil, PUMA, Sorare and Topps. 

This role will support the Senior Licensing Manger in the management of Premier League Licensees. The Licensing Manager will be required to manage the day-to-day operational requirements of all Licensees, leading on the development of and approving product plans, working on marketing campaigns and ensuring contractual rights are delivered. 

• Managing day-to-day operations across Licensee accounts, ensuring smooth delivery of rights and maintaining strong relationships with partners.
•  Managing strategic conversations with Licensees around product development roadmaps, growth opportunities, and workflow optimisation across all licensed categories.
• Overseeing the Club approval process for licensed products, ensuring compliance with Premier League and Club brand guidelines.
•  Leading the delivery and approval of Licensee campaigns, including coordination with Premier League digital platforms and other relevant channels.
•  Acting as a key liaison with Premier League Clubs, advising on rights and obligations in relation to Licensees and supporting alignment across stakeholders.
• Collaborating with internal departments (including Broadcasting, Digital, and Communications), agencies, and third parties to ensure licensed product and marketing initiatives are delivered effectively.
• Driving and monitoring the execution of marketing rights across tickets, hospitality, merchandise, and events, working closely with internal teams and partners.
• Monitoring and analysing Licensee royalty reports, providing insights on sales performance and identifying opportunities for growth or optimisation.
• Providing strategic and operational support across the licensing portfolio, ensuring all rights are delivered and partner relationships are proactively managed.

• Strong relationship and stakeholder management skills, with experience leading partner accounts.
• Proven experience in licensing, commercial partnerships, or brand management.
• Excellent verbal and written communication skills, with proficiency in Microsoft Office.
• Highly organised, with the ability to manage multiple priorities and meet deadlines.
• Strong attention to detail and a proactive, solutions-oriented approach.
• A collaborative mindset and ability to inspire confidence and enthusiasm across teams and partner
• Good understanding of football and an appreciation of the Premier League’s structure and context in the industry.
• A passion for sport/sports entertainment.
• Experience working in a similar organisation or environment.

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.  

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.