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Lead, Tennis Direct GC

  • Shanghai, China
  • Full time
  • Competitive
  • 19th March 2026
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Full Description

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Nike is investing in growing Nike Direct business through world class, consumer desired product journeys and pinnacle experiences as pace settler.  

WHO WE ARE LOOKING FOR

Our Tennis lead in SBD will work with cross functions which are related to Nike Direct to have the ability to facilitate Tennis marketplace in Nike Direct world, shape marketplace strategy, create platform segmentation and land best tennis destination in digital and NSO stores. We need someone who is an enterprise thinker, able to analyze ND business results, deliver engaging presentations and sustain business growth

WHAT YOU WILL WORK ON

  • Assist seasonal Tennis marketplace strategy for the Geo by channel, including direction on must win moment, product & key retail destinations 

  • Partner with Sports Business Director, merchandising, planning and platforms (digital specific) to land segmentation framework

  • Influence seasonal assortments and come up key seasonal priorities to align with product strategy, intent, & financial targets based on performance analysis and

  • Drive seasonal readiness and through Sport GTM planning & execution

  • Drive In-season sell through and support inventory mobilization to chase business opportunities across NSOs and digital platforms.

  • Partner planning on inventory health & key model management

  • Assist to elevate tennis marketplace through retail door elevation, Slam moment/China moment/365 tennis assets update

  • Marketplace management & development

  • Gather, synthesize marketplace, product & competitive insights into Global & Geo Sport squads

  • Seasonless Execution including one-off requests, managing quick strike/incremental product allocations, responding and actioning on updates, and urgent marketplace needs

  • Partner with the x-functional team to ensure key launches land in the marketplace with impact.

  • Support to APS business in Nike Direct.

WHO YOU WILL WORK WITH

Tennis SBD will work closely with cross-functional teams within Nike Direct. This includes, but is not limited to, external partners and internal partners (Sports team, Planning, Merchandising, Digital platforms, NSO store, Operation, Insight, etc.)

WHAT YOU BRING  

  • Bachelor’s degree in business or related field. Will accept any suitable combination of education, experience and training 

  • Experience in Buying, Retail Planning, Merchandising or Sales in athletic apparel and footwear or a related industry.

  • Ability to embrace change, act with courage, instill trust, think strategically, communicate vision and purpose, and foster effective teamwork.   

  • Experience reading and analyzing retail metrics to optimize sales and inventory 

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

The organisation

Nike
  • Oregon, USA
  • 2000+ employees
  • Website

We use the power of sport to move the world

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