Lead, Sales, Distributors & SEA
- Hong Kong, Hong Kong
- Full time
- Competitive
- 3rd April 2026
Full Description
In short
Welcome to On! One of the World’s fastest-growing premium sportswear brands.
At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. From the outset, we have placed our trust and belief in growing powerful relationships with a network of retail partners to help us spread our brand message, bring our products and stories to consumers in SEA (South East Asia). As we deploy On’s omni-channel strategy we are seeking a dynamic Lead - Sales to join our SEA team and continue to drive our strategic vision and elevate our distributor partnerships.
Your Mission
On’s Lead - Sales will be instrumental in elevating our brand through compelling experiences. If you are passionate about sports and movement lifestyle, hold a deep understanding of wholesale, retail, omni channel, and bring proven experience developing and executing strategies that inspire our communities through a curated premium wholesale distribution, and an innovative DTC experience then read On.
- Develop and execute a multi-channel strategy tailored for the market in collaboration with our local distributors to ensure consistent brand representation across all channels. Develop and implement sales strategies to achieve revenue targets across all channels.
- Plan and execute seasonal Go-To-Market (GTM) excellence for effective product launches.
- Build strong partnerships with distributors to align sales strategies with On's brand objectives.
- Collaborate with distributors to establish and roll out the DTC presence.
- Work closely with the marketing team to ensure that promotional activities are aligned with multi-channel strategies.Implement marketing campaigns that drive traffic and sales across all channels.
- Collaborate with distributors and On cross-functional teams to ensure optimal inventory levels and timely product deliveries.
- Analyze sales data and market trends to identify growth opportunities and challenges.
- Analyze and monitor Market trends, consumer demand, category trends, competitor assortment, pricing, and stock availability.
Your story
- 5+ years proven experience in multi-channel management, preferably in a distributor-operated retail environment. 5 - 10 years sales and industry experience; knowledge of SEA markets is an advantage.
- Commercial experience in Wholesale, Retail, and E-commerce, with a strong focus on strengthening distributor partnerships. Expertise in equipping partners with the necessary tools and training to drive multi-channel strategy success while ensuring global strategy alignment with effective local execution.
- Familiarity with the sports and movement lifestyle industry is an advantage. You have a genuine interest in running, fitness, and/or movement lifestyle.
- You thrive in diverse, global, multicultural environments, demonstrating cultural fluency and thriving amidst multicultural dynamics.
- Proficiency in English; knowledge of any other language is an advantage.
- Excellent communication and negotiation skills.
- Proficient in using data analytics tools.
- You thrive when you don’t have all the answers, you work strategically, efficiently and autonomously in order to turn ideas into reality.
- Responsible, resilient and adaptable, you take pride in your ability to manage a wide range of projects while always delivering the WOW.
- You are hands-on, you make things happen and you are able to deliver end to end.
- You look at the bigger picture, but you know it's the fine details that also matter.
- A true team player, you understand and respect the importance of collaboration and compromise.
- Curious and open minded - you are eager to learn and grow as a leader and not afraid to ask questions and explore the unknown.
- You embody On’s spirits - for more on these check out our career page!
What to expect
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.
Step One
It starts with you...
You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
Step Two
Interview with a recruiter
What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.
Step Three
Interview with a hiring manager
Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.
Step Four
The Case Study
What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.
Step Five
The Experience Day
Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.
Step Six
The Result
Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.
Step One:
It starts with you...
You'll start by submitting your application to a specific role.
We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
The organisation
- Sporting Goods & Apparel
- Zurich, Switzerland
- 2000+ employees
- Website
Ignite the human spirit through movement
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