Lead, Global Social Media Marketing, Football

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Nike Digital Marketing exists to serve the athlete at the pace of culture in the spaces that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Digital Marketing offense delivers disruptive digital strategies to maximize brand concepts. 

As of the Digital Marketing offense, the Global Social Media team; shaping the strategic vision and implementation across all social media platforms where Nike is engaged. As the paradigm of brands on social media becomes increasingly complex, Nike Global Social Media is responsible for building and deepening the comprehension of the space for the entire organization. This is done by partnering, sourcing and disseminating a variety of industry and platform-specific information to anyone participating or influencing the end-to-end spectrum of content creation and distribution. Additionally, Nike Global Social Media is responsible for the planning, programming and publishing of all global-level channels. As such, marrying the above information with seasonal objectives and audiences is integral to the development and output of efficient and effective briefs and brand behavior.

WHO WE ARE LOOKING FOR

The Global Social Channel Lead for @NikeFootball plays a critical role in leading social strategy and creating connected experiences that engage audiences across key platforms. This channel lead will need to develop innovative social channel strategies for @Nikefootball and help build an industry leading social experience for consumers. This position will synthesize information from external partners and across the organization to deliver clear, measurable strategies that demonstrate Nike’s leadership in social media and in the world of football. 

In this role you will be visible to senior leaders within Global Brand Marketing, Digital Marketing, Digital Commerce, and Creative. You want to be a part of this team because you are football obsessed and excited about the future of the game. You understand the evolving landscape of social media and have perspective on platform innovation, and both current and future consumer behaviors. You are a digital evangelist, someone who is ready to be a thought partner, and a consumer advocate. You obsess trends across football, social media, and can develop consumer led marketing strategies that deliver industry leading solutions. You are detail oriented and able to move at the speed of the game. 

WHAT YOU WILL WORK ON

If this is you, you will be working with our Digital Marketing, Brand Marketing and Creative partners to shape all the experiences that live within social media. You will be responsible for overseeing the execution of our overarching channel strategy, receiving and responding to seasonal marketing briefs and overseeing the implementation and publishing across our channel(s). 

A typical day/week looks like 

• Partner cross-functionally and with Geo’s to communicate social channel priorities 
• Partner across NDDC and Merchandising to implement social commerce capabilities and integrate into the overarching social strategy 
• Write and refine marketing briefs to ensure platform-right, channel-right content strategies are implemented  
• Partner with insights and platform strategy teams to set learning agenda and incorporate findings into real-time improvements for social plans 
• Partner with Consumer Services team to ensure the execution of strategic community management aligned to your channel’s tone and voice 
• Manage and facilitate overarching editorial calendar and appropriate share ours with Brand, Digital, Creative, and GEO partners across the organization
• Meet with agency partners and Consumer Services on Social ROS

WHO YOU WILL WORK WITH

In this role, you will sit in the Digital Marketing team, reporting to the Social Director of Nike Football. You will work with social specialists and an agency partner for programming and publishing needs and collaborate with the measurement team to review metrics and insights. You will partner closely with the Digital Marketing and Brand to ensure overall channel strategy and executions align with overarching brand and business goals. 

WHAT YOU BRING

• A passion for football
• 5+ years of strategy experience working on a social team or at a social agency 
• Bachelors degree in Marketing or related field. Will accept any suitable combination of education, experience and training.
• Functional Expertise across social channels such as Instagram, TikTok, X, and YouTube.
• Proven experience working on social activations for large campaigns 
• Proven experience in managing up, across, and downstream with peers and partners
• Proven experience working with creative teams on digital and social platforms (examples of projects encouraged) 
• Experience working with high profile talent inclusive of athlete, celebrities and/or influencers  
• Experience working with Agency partners 
• Comfortable in managing ever-changing platform landscape while providing clear POV’s and willingness to align / educate / compromise with partners
• Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
• Experience working and managing teams within Sprinklr, AirTable, Asana, Figma (or other) 
• Excellent oral and written communication skills 
• Experience leading meetings and organizational communications 

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.