Lead - Brand PR & Influencer

In short

As the Public Relations & Influencer Manager for On, you will lead the development and execution of strategic PR initiatives and influencer partnerships. You’ll be the brand’s voice in the public sphere, driving visibility, credibility, and engagement among runners, media, and key stakeholders. Your work will directly impact brand perception and support business growth.

Your Mission

• Develop and implement comprehensive PR & Influencer strategies aligned with On’s brand objectives, focusing on amplifying our innovation, athlete stories, and product launches within the running and broader sports communities.
• Cultivate and maintain strong relationships with key media outlets, journalists, editors, and content creators specializing in running, fitness, and sportswear. This includes pitching stories, coordinating interviews, and securing impactful coverage.
• Drive content partnership, exploring and experimenting with new formats through such partnerships, stay ahead of trends in running culture, sportswear media, and influencer marketing, ensuring On remains at the forefront of industry conversations.
• Collaborate with cross-functional teams (marketing, product, events) to align PR and influencer efforts with broader brand initiatives, such as product launches, races, and community events.
• Manage PR crises proactively, developing communication plans to protect brand reputation.
• Track, analyze, and report on the performance of PR campaigns and influencer partnerships, using metrics to refine strategies and demonstrate ROI.

Your story

• Bachelor’s degree or above
• 8+ years of experience in sports marketing, with experience in the running brand sector considered a strong plus
• Deep, hands-on knowledge of running culture, trends, and key stakeholders (e.g., athletes, race organizers, running communities)
• Strong understanding and of media landscapes, including traditional (print, broadcast) and digital (social, online publications), with a strong network of media contacts in sports.
• Sought-after collaborator with established industry relationships in both media networks and influencer networks at the highest levels as well as the newly influential
• Passionate about innovating and creating new opportunities within the sportswear industry and beyond
• Excellent communication and negotiation skills with an entrepreneurial spirit
• Mother tongue in Chinese Mandarin with strong verbal and written English skills

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.