Key Account Manager - Franchise (1)

PURPOSE/MISSION:

To achieve profitable and sustainable market growth within assigned key account(s), while aligning with adidas (target) brand image & strategy. Ensure key account target achievement

ACCOUNTABILITIES:

1. Functional:

• Negotiate and reinforce adidas trade terms
• Monthly sales target achievement
• Actively influence the indent orders of KAs during pre sell-in and sell-in
• Ensure proper execution of all in-store promotions, campaign activation and brand presentation
• Assist implement the Key Account Plans and ensure quarterly reviews are properly set
• Represent the Key Account team internally as an “ambassador” towards all functions and manage all interfaces
  • Frequently address Key Account requirements across functions
  • Proactively coordinate/ facilitate meetings with other functions and accounts
• Assist in the development of account strategies, formalization by strategic account plans and get sign-off by the director superior
• Sell-in and agree on sell-through support. Formalize specific Account's Marketing Plans
  • Proactively lead the alignment of the sell in/ out process across internal functions for the Key Account team
• Continue to monitor the sell-through and the order back-log as well as reliable and cost efficient supply for the account
  • By proactively facilitate meeting with designated operations team and Customer Service
  • To conduct and share sell through information from account

2. Controlling:

• Monitor the progress of assigned accounts KPIs to ensure target achievement
• Monitor & report customers and competitors activities and propose/ initiate/ take actions
• Ensure customer compliance with trade agreements (i.e. trade terms)

GROUP COMPETENCIES:

• Communicate with Others
• Manage Relationship and Diversity
• Planning and Organizing
• Analysis and Problem Solving
• Learning & Self Development

FUNCTIONAL COMPETENCIES:

• Cost center- budget compliance
• DSO of KAs and all other accounts
• Sales and standard margin of KA
• Monthly Sales target
• Sell through target

PROFESSIONAL BACKGROUND/EXPERIENCE:

• Functional: Preferably 2 years sales, ideally in KA
• Industry: Preferably in apparel/ fashion/ FW or FMCG
• Leadership: With skills but no experience required
• Exposure: Sports, marketing, account marketing

EDUCATION:

• University degree in Business with Marketing and Sales focus

IT:

• Outlook: Basic
• Word: Advanced
• Excel: Advanced
• Powerpoint: Advanced

LANGUAGE SKILLS:

• English: Advanced
• Local Language: Fluent