Internship Summer Youth Programs Marketing

Red Bull New York (“RBNY”) are one of 30 teams in Major League Soccer (MLS) and one of the league’s ten original charter clubs. Founded in 1996, RBNY has competed in MLS since its inception. RBNY’s First Team plays its home matches at Sports Illustrated Stadium in Harrison, New Jersey and its Second Team plays its home matches at Montclair State University. RBNY are owned by the Austrian beverage company Red Bull GmbH, after which the team is named.

RBNY’s First Team is a three-time MLS Supporters’ Shield winner and a two-time Conference Champion, while the Second Team is the 2025 MLS NEXT Pro Champion. RBNY also operates one of the nation’s premier youth soccer development programs, spanning local partnerships across New York and New Jersey. RBNY’s Academy is ranked among the top development organizations in the country.

Purpose of this Internship

The Summer 2026 Marketing Internship offers hands-on experience in brand strategy, content creation, and campaign execution that powers marketing and growth within the Red Bull New York Youth Programs. This internship is designed for individuals interested in learning how marketing drives participation, engagement, and growth across a large-scale youth sports organization. Additionally, individuals will learn how marketing functions operationally – connecting campaigns, technology, and program delivery to drive participation and revenue.

The internship runs from May 20th through the end of July and provides exposure to multiple areas of the business, including program marketing systems, campaign execution, digital communications, partnerships, and event promotion. The intern will typically be in-person up to three days per week, with occasional evening or weekend availability required to support events and on-site content capture.

This is an unpaid, for credit internship only (proof that you will receive credit is required).

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• Content Creation & Storytelling – Learn how to plan, capture, and develop engaging content (photo, video, and written) that highlights programs, players, and events across digital platforms.

• Campaign Planning & Execution – Assist in building and executing marketing campaigns for camps, clinics, and player pathway programs, including email, social media, and on-site activations.

• Brand & Messaging Strategy – Gain insight into how a professional sports organization communicates its value to parents, players, and clubs, and how consistent messaging supports growth.

• Digital Marketing & Performance Tracking – Understand how to analyze campaign performance (email metrics, social engagement, registrations) and apply insights to improve results.

• Event Marketing & Activation – Support on-site marketing efforts at events, including signage, promotions, content capture, and fan/parent engagement experiences.

• Cross-Department Collaboration – Work closely with operations, partnerships, and player development teams to align marketing efforts with program delivery and business objectives.

• Professional Development – Build skills in communication, creativity, accountability, and execution within a fast-paced, team-oriented environment.

• Introduction and onboarding within Red Bull New York Youth Programs, including overview of marketing systems, platforms, and program structure

• Weekly check-ins (in-person) to review progress, provide feedback, and align on upcoming campaigns and priorities

• Hands-on project ownership across content creation, campaign execution, and marketing operations tasks.

  Example: Ownership of one program/location campaign end-to-end, with measurable impact on registration growth

• Final presentation summarizing successes and recommendations for improvements

• Key Performance Indicators (KPIs):

  Content output and quality (photo, video, email, and social assets)

  Campaign execution accuracy and timeliness (email sends, registration launches, updates)

  Event branding standards and partnership activation deliverables

  Contribution to program registration and campaign performance

  Accuracy and organization of marketing assets, calendars, and reporting dashboards

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Interested in marketing, business operations, analytics, or sports management
• Strong attention to detail and organizational skills
• Strong creativity and ability to develop engaging content ideas
• Comfortable creating content using digital tools
• Understanding of social media platforms and what drives engagement
• Comfortable working with spreadsheets and data
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment
• Strong written communication skills for drafting emails, social posts, and program messaging

• Temporary