Internship - Brand Communications

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process

JOIN ONE OF OUR BRAND COMMUNICATION TEAMS - Brand Communications develops an integrated, through-the-line, marketing communications package to support adidas’ global and specific marketing and business objectives. You will either be supporting a specific category and its key events, work in sports & brand communication or help to create social media content. Gain insights in the overall marketing and / or specific communication planning (e.g. for product launches) and find out how our content comes to life. 

We are hiring for 7 different teams across multiple business areas and markets, from Outdoor, Running, Originals & Lifestyle and more. Please be aware, that for some of our teams, German language skills will be mandatory.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS 

• Support our Business Unit teams in creating marketing and communication campaigns and initiatives that drive the future of our adidas brand.
• Contribute to both short- and long-term communication strategies based on global business objectives, incl. effective channel planning.
• Provide input for action plans aimed at maximizing brand and product exposure, ensuring efficiency in communication efforts.
• Coordinate with global and local agencies, managing projects across digital, social, PR, and retail, ensuring creative concepts are executed to a high standard and brought to life for our consumers

WHAT WOULD MAKE YOU A MATCH

• Student of Marketing, Communications, Fashion Journalism, Communication Design or similar
• Fluent in English (written & spoken), German or other European language skills are a plus
• Strong MS Office skills
• Ideally affinity for social media content creation
• Attention to details, quick comprehension, good organizational skills
• Ability to work independently and in a team 

WHAT'S IN IT FOR YOU

• Employee discounts on products
• Chances to attend and take part in on campus events and sponsored adidas events/games
• Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal
• Possibility to join our mentorship program, networking opportunities or employee resource groups
• International intern community and work environment
• Regular development conversations as part of your role
• Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities
• Company sports program including classes and events focusing on sports and mental health
• Flexible and agile working arrangements (40% home office possible)
• Monthly gross allowance: non-compulsory internship 2.350,00 EUR, compulsory internship 1.780,00 EUR (Difference due to different taxation, net will be the same)

ELIGIBILITY

• Enrolled as full-time student for the complete duration of the internship 
• Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)
• Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate)
• Availability for the full duration of the internship from September 2026 – March 2027
• Ability to relocate to Herzogenaurach in Germany for the full duration of the internship  

KEY FACTS

• Application Deadline: March 1st, 2026, 11:59 PM CET
• Start Dates: September 1st, 2026
• Duration: 6 months (1st September 2026 – 28th February 2027)
• Location: adidas Headquarters in Herzogenaurach (near Nuremberg)
  
  

NEXT STEPS 

• To apply to the role, please submit your CV and adidas 1-pager
• Please apply in the same language as the job description 
• If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.

APPLICATION TASK | ADIDAS 1-PAGER

• Instead of a cover letter, please submit a 1-page PDF answering the following prompt: Show us who you are and what “You Got This” means to you. This is your chance to think outside the box, show adidas your authentic self and what makes you passionate about joining the Brand. The only requirement is that the adidas 1-Pager is submitted as a PDF. It can be in any format such as print, visual, written, digital, a link, etc.