Head Of Product Line Management Basketball Footwear

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

As the Head of Product Line Management for Basketball Footwear, you will lead the strategic direction, development, and execution of the basketball footwear category. This role blends market insight, product innovation, and cross-functional leadership to deliver iconic, performance-driven products that resonate with athletes and consumers alike.

Job Description:

Strategic Leadership

• Define and drive the long-term vision and seasonal strategies for the basketball footwear category.

• Align product roadmaps with brand goals, consumer insights, and market trends.

Product Development & Innovation

• Oversee the full product lifecycle—from concept to commercialization.

• Collaborate with design, development, and marketing teams to create compelling, high-performance footwear.

• Ensure storytelling through color, material, and graphics reflects brand identity and athlete needs.

Market & Consumer Insight

• Conduct global market and competitor analysis to identify opportunities and gaps.

• Stay attuned to cultural and sport-specific trends influencing basketball footwear.

Cross-Functional Collaboration

• Partner with merchandising, sports marketing, and sales teams to ensure cohesive go-to-market strategies.

• Present product lines and strategies to internal stakeholders, key accounts, and international partners.

Team Leadership

• Lead, mentor, and grow a team of product managers.

• Foster a collaborative, inclusive, and high-performance culture.

Your talent

• Bachelor’s degree in Business, Product Design, Sports Management, or related field (Master’s preferred).

• Minimum 8–10 years of experience in product management, ideally in performance or lifestyle footwear.

• Deep understanding of basketball culture, athlete needs, and footwear innovation.

• Proven leadership experience with cross-functional teams.

• Strong communication, presentation, and analytical skills.

• Passion for sport, style, and consumer-centric design.

• A sharp product eye and style sensibility.

• Ability to balance performance innovation with cultural relevance.

• A pulse on the basketball community—from grassroots to professional.

• Visionary thinking paired with operational excellence.

• Domestic & International Travel - 40%

The Hiring range base pay for this position is $120,200 - $163,155 + Bonus + Benefits

Pay may vary depending on job-related knowledge, skills, and experience

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.