Assistant Manager, RUN/TRAIN Marketing

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

Your mission

Support the Puma brand and business both internally and externally by executing a series of Run/Train Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility.

• [Task 1] (20%)
  Lead and execute Run/Train Marketing activities in line with the marketing road map to engage with run/train enthusiasts, a key target for driving brand revival and favorability.

• [Task 2] (20%) 
  Plan and manage seasonal marketing campaign including onsite consumer events and content creation.

• [Task 3] (15%)
  Develop digital communication strategy including media & SNS for each campaign. 

• [Task 4] (15%)
  Maximize brand exposure from storytelling engagement with athletes and influencers, leveraging brand assets and archives while providing actual products for showcasing.

• [Task 5] (15%)
  Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments.

• [Task 6] (10%)
  Maximize brand exposure from storytelling engagement with athletes and influencers, leveraging brand assets and archives while providing actual products for showcasing.

• [Task 7] (5%)
  Conduct research and provide report on target consumer trends and the marketing activities of key competitors.

Your talent

• Education : Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)

• Professional : 8+ years of experience in brand marketing, Proven knowledge in Run/Train market and consumers

• IT Skills : Strong MS Office skills

• Language Skills : Fluent written and spoken English

• Others : Excellent communication skills & Strong team player

• Functional Competencies : Full of energy and passion in Run/Train

• Functional Skills : Strong written, verbal, and presentation skills

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.