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Head Of Marketing, Japan

  • Yokohama, Japan
  • Full time
  • Competitive
  • 3rd September 2025
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Full Description

In short

On is ready to welcome a new Head of Marketing for Japan who will act as an essential member to help drive the company’s goals and success. This role will play an integral part in sharing the story of On by leading a diverse and energetic Marketing team. In addition, this role will be responsible for evaluating and developing Marketing strategies while always thinking one step ahead.

Your Mission

  • Develop marketing strategy and implement global marketing campaigns to the Japanese market, aligning with brand and business objectives.
  • Oversee global and local campaigns, social media operation, public relations initiatives, and retail marketing efforts to increase brand awareness and support business growth
  • Work closely with the sales team to drive B2B marketing strategies to establish and maintain strong partnerships with account partners
  • Analyze market trends and consumer insights to design marketing and promotional activities.
  • Prepare and manage quarterly and annual budgets for the Marketing department
  • Ensure On’s brand and story is compelling and consistent across all channels / consumer touch points and aligned with internal Marketing strategies Identify opportunities for On to reach new market segments (beyond the running communities) and expand market share
  • Collaborate with cross-functional teams including sales, e-commerce, merchandising, retail, and customer service to ensure cohesive marketing efforts.
  • Lead, mentor, and build a high-performing marketing team, fostering a culture of creativity and collaboration.
  • Monitor and report on marketing performance metrics, adjusting strategies as needed to achieve business goals.
  • Stay abreast of industry trends and innovations to leverage new opportunities and stay competitive.

Your story

  • Over 15 years of experience in marketing, preferably within the sports industry in Japan.
  • Proven track record of developing successful marketing strategies and campaigns.
  • Strong knowledge of social media, PR, retail marketing, and B2B marketing.
  • Exceptional leadership skills with experience in team management and development.
  • Ability to work in a fast-paced, dynamic environment with a results-driven approach.
  • Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively both in Japanese and English, additional APAC language skills will be a plus.

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

  • Step One

    It starts with you...

    You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

  • Step Two

    Interview with a recruiter

    What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

  • Step Three

    Interview with a hiring manager

    Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

  • Step Four

    The Case Study

    What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

  • Step Five

    The Experience Day

    Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

  • Step Six

    The Result

    Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

The organisation

On
  • Sporting Goods & Apparel
  • Zurich, Switzerland
  • 2000+ employees
  • Website

Ignite the human spirit through movement

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