Head Of Influencer Marketing

Why join DAZN:

Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career. 

Overview of role: 

As Head of Influencer Marketing at DAZN, you will lead a centralised influencer marketing function, responsible for setting global strategy, developing best practices, and enabling regional teams to deliver impactful, locally relevant creator campaigns. Operating in a hybrid central model, you’ll create scalable frameworks, build strategic partnerships, and provide hands-on support for priority initiatives and markets. You will work cross-functionally with regional marketing teams, content, and social leads to embed influencer marketing across the customer journey — from awareness and activation to loyalty and advocacy. This is a strategic leadership role at the intersection of brand, culture, and content.

Department

77-893 - Subscription - Digital Acquisition Media

Employment Type

Permanent - Full Time

Location

UK - London

Workplace type

Hybrid

What You'll Be Doing:

• Deliver on DAZN’s global influencer marketing strategy across performance, brand, and fan engagement objectives
• Build and maintain a central operating model that empowers regional teams through frameworks, guidelines, and toolkits
• Deliver the model which will standardise best practices for creator selection, contracting, briefing, activation, and measurement
• Act as a strategic partner to regional teams — providing support, approvals, and quality control on major campaigns
• Lead global influencer activations for key rights, partnerships, and brand moments
• Build and manage a central creator CRM and platform ecosystem for visibility and reporting
• Foster relationships with talent agencies, platforms, and tech partners to drive global collaboration and innovation
• Lead influencer marketing budget planning, tracking, and reporting at a central level
• Develop and lead a small high-impact central team, while working closely with dotted-line regional leads.

What You'll Bring:

• Extensive experience leading influencer marketing strategies in a central or global capacity
• Strong understanding of regional market dynamics and how to scale influence programs across multiple geographies
• Experience building playbooks, frameworks, and central toolkits for use by local teams
• Deep knowledge of creator platforms (TikTok, Instagram, YouTube, Twitch) and creator marketing tools (e.g., CreatorIQ, Traackr, Upfluence)
• Track record of leading successful campaigns in partnership with influencers, athletes, or public figures
• Strong stakeholder management skills across marketing, legal, commercial, and comms
• Skilled at analysing performance and delivering insights that drive continuous improvement
• Passion for sport, digital culture, and creating fan-first content experiences.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.