Head Of Brand And Promotion Management FIBA

We are committed to bringing passion and customer focus to the business.

About Infront

Building the big moments - we deliver unforgettable sporting events

Infront is all about sports. Active in more than 25 sports, we cover all aspects of a successful sporting event from the distribution of media rights, sponsorship, media production, event operations through to digital solutions. If you share our passion for sport, we may just be the right fit for you.

Who We Are Looking For

We are looking for a visionary and passionate leader to take the reins as Head of Brand and Promotion Management FIBA, making a lasting impact in the global sports industry. In this key role, you will drive the strategic brand direction and promotional efforts.

Based in Mies and Zug, you’ll work at the intersection of sport, media, and fan engagement—collaborating with international stakeholders and leading a dynamic, creative team.

If you thrive in a fast-paced, collaborative environment and bring a strong sense of purpose, creativity, and leadership, this could be your next exciting challenge.

Your main tasks

• Brand Leadership: Define and evolve the brand vision, ensuring consistency across all touchpoints (events, merchandise, digital, broadcast, sponsorship, etc.)
• Strategic Planning: Develop long-term brand and promotional strategies that align with overall business and fan engagement objectives
• Campaign Development: Lead the creation and execution of high-impact promotional campaigns for events, products, and athlete/club profiles
• Market Research: Analyze fan demographics, behaviors, and trends to inform branding decisions and improve engagement
• Team Management: Build and lead a high-performing team of brand managers, designers, content creators, and campaign strategists
• Stakeholder Collaboration: Partner with sponsorship, PR, media, and digital teams to maximize campaign synergy and performance
• Performance Metrics: Set KPIs, monitor campaign effectiveness, and provide actionable insights for continuous improvement
• Innovation: Stay ahead of industry trends and competitor activity; drive innovative activations that create buzz and loyalty

Your profile

• You bring 7–10 years of experience in brand marketing, including at least 3 years in a leadership role within the sports, entertainment, or lifestyle sector
• You hold a bachelor’s degree in Marketing, Business, Communications, or a related field (an MBA is a plus)
• You have a strong track record of successfully managing large-scale promotional campaigns and brand activations
  
• You possess a deep understanding of the sports industry and fan culture
  
• You demonstrate strong leadership and interpersonal skills, with experience leading cross-functional teams
  
• You excel in communication and storytelling, with the ability to inspire and influence
  
• You are well-versed in digital and social media platforms, sports sponsorships, and live event promotions
  
• You have experience with global brand management, and knowledge of athlete marketing, licensing, and media rights would be a strong advantage
  
• You are fluent in English; additional languages are a plus

What we offer

• Working in a hybrid model which allows you to work from our office and from home
• Relaxed & familiar working atmosphere, flat hierarchies, positive spirit and many degrees of freedom in your daily work
• Support in developing your skills and talents through individual trainings and group workshops, attending (sports) events and networking events
• Social benefits, such as a subsidised company pension plan, capital-forming benefits and worldwide accident insurance in a private ward

Are you ready to actively shape and elevate every aspect of the sports industry? Combine your passion for sports with a fulfilling career in our team of talented, motivated, and dedicated team members. 

We look forward to receiving your online application and exploring the possibility of you joining our team.

Infront is an equal opportunities employer.