Global Fan & Partner Insights Analyst - Europe & Middle East

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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Position Summary

Global FanandPartner InsightsAnalyst(EME)is to be acritical member of thecentralConsumer & Fan Insights team within theFan Engagement & Data Strategy organization, witha dedicatedfocus on supportingEurope & the Middle East. This role will be instrumental in harnessing the power ofconsumerdata and insights to inform strategy, deepen fan engagement, and support decision-making across core business areas, including Marketing, Partnerships, and Business Development.Reporting to the Global Fan InsightsLead, the analyst will be responsiblefortranslating data from both syndicated,custom researchanddigitalconsumerbehavioral datasetsinto clear, actionable insights for local regional stakeholders acrossEMEto make data a key component of business decision-makingand positioning of the NBA’s high-value audiences. The goal: tofurtherembed data-driven thinking into every aspect of the NBA’soperations acrossEurope and the Middle Eastand help to drive revenue through commercial success. The ideal candidate will be deeply curious about consumer behavior, adept at turning data from research sources into powerful narratives and experienced in using insights to influence decision-makingand business development. They will collaborate closely with cross-functional teamsacross bothEMEand Centralpartners to ensure the voice of the fanis always at thecenter ofmarketing strategy, business planning,commercial opportunitiesand growth initiatives.

Major Responsibilities
 

• Support the Global Fan Insights Lead to activate a unified vision for insights work across international markets,tailoring it to the unique opportunities and cultural nuances ofEuropean and Middle Easternfanscovering NBA and NBA Affiliate Leagues.

• Act as the day-to-day insights support working closely withboth Global Fan Insights Team andFan & Partner InsightsLead assisting theEurope and Middle Eastbusinessby localizing and helping to deliver key consumer insights to help impact business.

• Collaborate with cross-functional teams to integrate fan insights into strategic planning,business developmentand campaign execution.

• Leverageconsumerdatasets and research to craft insightful stories to fuel revenue growthwithinEurope and the Middle East.

• Collaborate with the Partnerships team to develop and tailor commercial consumer insights deliverables that support sales narratives and partner engagement efforts, as well as help retain partners,measuring successthrough consumer insightsand other measurement techniques. 

• Utilize advanced analytics techniques to extract actionable insights from large-scale datasets, including fan engagement metrics, social media data, and consumer surveys.

• Support the development and implementation of fan research projects, including survey design, data collection, and analysis.

• Be an establishedlocalexpert and go-to-resource for fan insights utilizing custom and syndicated resources to supportbusiness strategy,marketing,basketball ops,media,content,new business and partner renewal initiatives.

• Developconsumer insightsreportsand presentations to communicate findings and recommendations to internal stakeholders and external partners.

• Conduct in-depth analysis of fan demographics, psychographics, and consumption patterns to identify key segments and trendsacrossthe EME fan-base.

• Collaborate withpartnership teamsto develop and tailorconsumerinsights deliverables that support sales narratives and partner engagement efforts.

• Leverage consumer insights and media valuation approaches to measurevalueand demonstrate success against key partnership objectives
  

Required Education/Professional Experience

• Bachelor’s degree in related field required

• A minimum of 3-5 years of market research experience

Required Skills/Knowledge Attributes

• Expert at problem-solving, critical thinking

• Ability to successfully navigate cross-functional teams and prioritize across competing needs

• Adept in both quantitative and qualitative consumer research

• Experience utilizing Consumer Insights tools such as Qualtrics, syndicated survey sources (e.g. GWI), Social Listening (e.g. Talkwalker) etc. 

• Strong analytical skills including data visualization tools (Tableau, Power BI)

• Strong MS Office skills including Word, Excel, and PowerPoint is a must

• Storytelling ability using a range of data sources with the ability to convert complex findings into insightful and concise reporting and presentations.

• Exceptional analytical, quantitative, problem-solving and critical thinking skills.

• Strong partnership skills and experience working with various functional teams and markets.

• Demonstrated success in evangelizing the purpose of an enterprise global team within a highly matrixed environment.

• Ability to juggle multiple priorities with many stakeholders.

• Experience supporting an international business or partner (preferably inEurope and the Middle East).

Salary Range:

N/A

Job Posting Title:

Project

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.