Gaming and Esports Marketing Specialist

Gaming and Esports Specialist assists the respective manager and is responsible for projects on establishing Red Bull’s vision of being number one brand in gaming. Red Bull’s mission is to build the leading Global Beverage and Media Brand that gives wings to people and ideas. She/he is responsible for supporting this vision gaming and esports initiatives and delivering positive brand association and driving brand and can love.

She/he follows the ever-changing gaming ecosystem closely to help all cross functions from Communication, Content and Field Marketing with delivering her/his gaming expertise to create yearlong unique content to stand out from content clutter in the ecosystem. She/He develops and executes gaming tournaments varying from Red Bull titled events to 3rd party organizations. Works closely with Red Bull Players, streamers and esports teams to develop marketing plan to highlight their success and create effective communication plan from their own and Red Bull’s channels. She/he creates a plan for gaming opinion leaders to turn them into Red Bull brand ambassadors.  

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• Gaming Event Initiatives

  
  Helps to execute Red Bull’s gaming and esports initiatives to become No:1 brand in gaming & esports.

• Communication

  Delivers gaming knowledge and expertise to all relevant cross functions to keep creating unique and industry leading content, communication, and activation all year long.

  Builds up and create always-on and sustainable livestream content agenda for Red Bull’s Twitch channel and working closely with Programming Team to ensure sustainable Twitch Livestream Program.

  Bring up original content ideas with Gaming Content Team for Red Bull's own Youtube Gaming Channel.

• Red Bull Players

  Creates social and communication plan for Red Bull Players; pro-players Red Bull Teams and Red Bull streamers. Build ups their audience for their own and Red Bull’s owned channels with original concepts.

  Creates original and inspirational content with Red Bull Players to help Red Bull's premium brand image in Player's respective tournaments.

  Stay in regular contact with Red Bull players and gather their project ideas. Execute relevant player projects in a way that aligns with Red Bull’s objectives, reflects Red Bull’s premium positioning, and capture audience interest.

• Network Management

  Improves Red Bull’s gaming opinion leader program and create sustainable relations with relevant streamers/influencers within the gaming ecosystem.

  Develop ideas to best showcase Red Bull’s branding across leagues that we have partnership with, and support the respective gaming manager in organizing and executing these partnerships

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Work experience in gaming and esports industry; publisher, agency, institution, gaming teams' marketing and communication departments
• Has 360-degree marketing approach and expertise on event, digital and influencer marketing
• EDV (Word, Excel, Powerpoint etc.)
• Ability to manage budget.
• High interest for playing video games and consuming gaming content
• Team player and excellent communicator / connector
• Creative, innovative and collaborating on concepts from ideation to execution.
• Escellent verbal and written communication in English
• Self-conscious, sporty, motivated, capable of working in a team, friendly, loyal, communicative, social, stress-resistant.

• Travel 30-40%