Director, Retention Strategy

As a Director of Retention Strategy at Fanatics Betting & Gaming, you will be responsible for leading the development and execution of the player generosity strategy for Fanatics Sportsbook. Reporting into the VP of Loyalty Strategy and Operations, you will play a critical role within the wider Sportsbook team, partnering closely with Product, Trading, CRM, Analytics, and Brand teams to drive player engagement, retention, and long-term value.

Responsibilities

• Retention and Revenue Growth: Drive measurable improvements in player retention and reactivation by delivering high-impact, personalized promotions that increase player lifetime value.
• Engagement Growth: Grow the depth and frequency of player engagement through consistently targeted and commercially effective promotional strategies.
• Bonus Efficiency: Maximize the efficiency of bonus investment by balancing player satisfaction with clear contributions to net revenue growth and profitability.
• Insight-Driven Strategy: Generate actionable insights through data analysis and player behavior trends to continuously refine and evolve promotional approaches.
• Cross-Team Alignment: Build strong alignment across CRM, product, trading, and marketing teams to ensure promotional initiatives are seamlessly executed and commercially prioritized.
• Market Responsiveness: Maintain a dynamic understanding of competitor activity, player expectations, and industry innovation to ensure Fanatics Sportsbook’s promotional strategy remains market-leading.

Experience and Skills

• 5+ years of experience leading promotions, player engagement, or lifecycle marketing initiatives within sportsbook or iGaming.
• Proven track record of building and executing player engagement strategies that drive measurable retention, loyalty, and lifetime value.
• Deep expertise in sportsbook player behavior, segmentation, bonus optimization, and loyalty program development.
• Strong command of CRM platforms, marketing automation systems, and performance analytics tools (e.g., Tableau), with the ability to translate insights into action at scale.
• Strategic mindset with the ability to balance creative promotional thinking with commercial discipline and regulatory requirements.
• Demonstrated success influencing cross-functional teams, including trading, marketing, and product, to deliver aligned, high-impact player experiences.
• Strong business acumen, data literacy, and a deep understanding of how promotions impact revenue, player profitability, and long-term brand value.
• Passion for sports, fans, and delivering player experiences that differentiate Fanatics Sportsbook from the competition.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.