Director, Production (experiential)

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 66 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Job Description

The Director, Experiential Production is an integral position on Wasserman's Experiential Team responsible for overseeing the successful delivery of various aspects of agency projects, from brief to execution. We are looking for a professional who can effectively manage diverse business relationships and and lead activations across multicultural properties with a specific focus on activating partnerships across Historically Black Colleges and Universities (HBCUs) as well as partnerships including LGBTQIA, Hispanic and diverse talent collaborations.

Additionally, the Director, Experiential Production will contribute to the department operations, processes, budgeting (for live projects and pitches), agency quality control, third-party supplier management as well as continually mentoring and developing direct reports.

General:

• Able to own and manage various components of multiple large-scale projects simultaneously with support from account team of 1-2 direct reports
• Support in the strategic development of activation concepts that deliver on client requests, demonstrating critical thinking and creative solutions, ensuring successful activations across all DEI and multicultural partnerships
• Work in a collaborative manner with all Wasserman account teams to ensure flawless project delivery against the client's objectives and agreed budget
• Manage vendor relationships with audio, lighting, staging, fabrication, graphics, digital technology, venues, labor, and other project executional vendor partnerships as necessary to ensure that all agency suppliers meet Wasserman standards of sustainability, ethical purchasing, diversity, quality control and pricing structure
• Regular communication with agency team and client team regarding roles and responsibilities, budget, schedules, and project status
• Develop, manage and reconcile project budgets of $2MM+, responsible for ensuring that projects are correctly budgeted for and meet expected financial targets
• Develop production schedules, run of shows, and enforce deliverable dates key to program success
• Responsible for building and maintaining effective client relationships, ensuring that all client needs are addressed in a timely fashion throughout the duration of projects
• Manage and develop the relationships with Wasserman trusted suppliers and third parties, throughout the duration of the project
• Manage the working team across a client account, providing guidance and leadership, communicating a vision, and challenging the team to achieve goals
• Creates a positive, collaborative, teamwork environment based on the company culture and values
• Promotes our team environment and provides work direction and guidance including coaching, professional development and training; guides team on deliverables, and establishes best practices with project management
• Cultivates account-specific collaboration and has awareness of nuances within individual account teams and continually guides and evolves team process, serving as a trusted resource on integrated teams
• Contributes to business development efforts for new revenue opportunities with existing clients and potential clients

Requirements:

• Minimum of a Bachelor's Degree
• 8+ years relevant / increasing operations experience (preferably in the experiential, sports or entertainment field)
• Familiarity with DEI marketing and current industry news and trends
• Experience in experiential marketing targeting Black, Hispanic, and LGBTQIA+ audiences
• Proven history of successful integrated campaigns with budgets exceeding $2MM including digital, retail, social and live events
• Ability to remain calm under pressure, work on multiple projects simultaneously and achieve deadlines

• Demonstrate an in-depth understanding of the experiential landscape and proven ability to deliver projects from the ground up
• Confidence to present and communicate with senior clients as well as the ability to independently craft complex, nuanced written communications for internal and external outreach
• Must be comfortable working as an integral part of a team environment
• Continuously demonstrates solution-oriented mentality
• Lead and inspire other team members, generate positive morale
• Strong attention to detail and highly organized
• Thrive in a fast-paced environment and possess a ‘can-do' attitude at all times
• Ability to travel onsite for activations and programs
• Agency experience preferred

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.