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Director Of LA28

  • Zurich, Switzerland
  • Full time
  • Competitive
  • 3rd September 2025
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Full Description

In short

At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. The Director of LA28 will play a pivotal role in our way to the Olympics in LA 2028. This role will work cross functionally within the Product, Athlete Strategy and Brand teams. You should be the type of person that understands the nuances of different consumers, obsesses over the details of the latest trends in the industry, and devours analysis on the emergence and reemergence of sports styles and be able to build momentum around On before, during and after the Olympics.

You will be responsible for On’s overall product vision and strategy for LA28, from athlete to fashion.

We are looking for a visionary leader to drive Product Strategy at the intersection of product, innovation, brand and cultural relevance in the lead-up to LA28. This is a unique opportunity to shape how On shows up on the world stage - crafting product narratives, aligning seasonal direction and building long-term momentum as well as long-lasting brand relevance.

Your Mission

  • Set the vision and lead product strategy across key categories
  • Structure and organize the product roadmap
  • Shape how the brand lands in LA - ensuring the local and global expression of the brand reflect culture, community and innovation
  • Manage key collaborations to establish On as a sportswear brand rooted in performance
  • Be a strong partner to Athlete, Brand and Commercial teams to create compelling stories, messaging, campaigns and brand moments
  • Work closely with Design and Development on the product calendar
  • Partner with Merchandising and GTM teams to ensure a smooth GTM process
  • Manage the product brief to handover to marketing and sales
  • Drive Excellence - you need to be the voice of the brand, business, and consumer in the review - the one identifying when you believe an idea will succeed, when it won’t, and where there are opportunities to improve

Your story

You need to be at the center of a team that contributes to the plan, knowing when to pull in the right person to help you build it. But you also need to be the one to stand up for the vision, communicate it, and know when it’s time to evolve based on new information.

You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.

We’d love to hear from people with:

  • Multiple years of experience in a fast-paced product company, either fashion or sports
  • Strong understanding of the premium lifestyle, sportswear or fashion market and its opportunities
  • 10+ years of experience in product strategy, brand strategy or category leadership
  • Strategic mindset with experience building and scaling culture relevant brands
  • Exceptional communication and leadership skills, capable of inspiring cross-functional teams and driving a culture of excellence.
  • Curious personality who likes to challenge the status quo, has a drive to constantly improve and a passion for innovation
  • Strategic mind balanced with a hands on entrepreneurial approach
  • The confidence to think and act independently, present your vision to the wider organization
  • Strong believe that most problems are actually opportunities
  • Experience with progressive and innovative consumer insights efforts
  • Passion about sport, community, and the cultural impact of global moments like the Olympics

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

  • Step One

    It starts with you...

    You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

  • Step Two

    Interview with a recruiter

    What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

  • Step Three

    Interview with a hiring manager

    Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

  • Step Four

    The Case Study

    What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

  • Step Five

    The Experience Day

    Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

  • Step Six

    The Result

    Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

The organisation

On
  • Sporting Goods & Apparel
  • Zurich, Switzerland
  • 2000+ employees
  • Website

Ignite the human spirit through movement

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