Director Of Brand Management PAD

In short

The Director of Brand at On defines the long-range vision for marketing for one of the two pillars of our business - PAD or Performance. They do this in partnership with others in the org, including our product vertical leads and commercial leads. They then see through this vision to execution in partnership with our internal marketing team, seeking to raise the bar on how we drive credibility, connection, and action with our communities.

In the case of the Director of Brand, PAD (lifestyle), this vision looks at how we approach our overall performance all day business - how do we go-to-market in lifestyle in ways to drive increased awareness, cultural relevance, credibility and sales? How do we map a long-term journey for growth in partnership with product, merchandising, and sales? How do we do this through core PAD franchises - like the Cloud - through lifestyle products emanating from our performance sports - like tennis lifestyle products - and through our partnership led plays - like our work with Zendaya?

You are the architect of the long-term brand growth vision for the PAD business.

Your Mission

• Set the Vision: You will need to define not just where we want to get to, but how we intend to get there in 3-year plans that sync product, marketing, and commercial interests. These plans won’t be built alone - you’ll have the partnership of product, brand strategists, and the commercial team - but you will need to architect them in detail. And to drive organizational buy in, you’ll need to align senior leadership and regions around your vision.
• Drive Marketing Excellence: You need to be the voice of the brand, business, and consumer in the review - the one identifying when you believe an idea will succeed, when it won’t, and where there are opportunities to improve it. But it’s not about just having opinions - you’ll need to collaborate with your partners in creative studio and brand strategy to drive this.
• Report to Evolve: We aim to measure, not just to understand, but to evolve. We’re a fast growing brand and there are many opportunities for growth. How do we use measurement to help us identify new opportunities we should take advantage of, and others we should ignore? How do we use insights to rapidly change how we go-to-market, improve creative performance, and create new consumer connections? And how do we turn this into value not just for marketing, but commercial and product teams as well?

Your story

On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels at research, planning, collaboration and storytelling. You need to be at the center of a team that contributes to the plan, knowing when to pull in the right person to help you build it. But you also need to be the one to stand up for the vision, communicate it, and know when it’s time to evolve based on new information.

You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.

We’d love to hear from people with:

• 12+ years of brand marketing experience on both the brand and agency sides, specializing in global consumer brands within sportswear, fashion or related industries. Must have a minimum of 5 years in a managerial role, leading teams. Must have experience leading long-term vision setting within a sportswear or fashion brand.
• Multiple years of experience in the world of sportswear or fashion working directly with product teams to architect long-term plans.
• A higher education degree (bachelor or above) in Business Administration, Marketing or any other related field; or similar experience
• Experience running a wide variety of marketing programs, campaigns, and launches that have successfully scaled globally and across channels
• Strong understanding of the premium lifestyle, sportswear and training market and its opportunities
• Curious personality who likes to challenge the status quo, has a drive to constantly improve and a passion for innovation: Staying up to date on new, innovative media activations, ideas, and platforms that would appeal to our target consumer
• Strategic mind balanced with a hands on entrepreneurial approach
• Growth mindset where the brand enables commercial success and vice versa
• The confidence to think and act independently, present your vision to the wider organization and have a clear stance on how to grow your category also towards senior management
• An understanding of youth culture and mindset
• Strong belief that most problems are actually opportunities
• Good presentation skills, comfortable on stage, presenting your category vision in front of larger audiences (internally & externally)

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.