Purpose & Overall Relevance for the Organization:

Media Planning lead to support all adidas China marketing campaigns (all categories)
Lead Media Strategy Development, application of media vision through campaign execution and media agency management, working in tandem with media strategy and operations
Day-to-day, this person will have a key role in briefing, planning, execution, ensuring creative fit for media plans, budgeting, reporting and workflow planning in partnership with Brand Marketing, cross-functional teams and media partners

Responsibility

Set campaign media strategy, lead media negotiation, and manage media budget to ensure delivery of all campaign KPIs
Lead agency team (10+ people dedicated to adidas) on campaign execution timeline and post buy learning
Build and maintain strong relationships with media partners and stay up to date on media trends for breakthrough opportunities.
Manage total media budget and look for opportunities to improve media efficiency by connecting performance media, brand and social investment

KPI’s:

Key Relationships:

Knowledge, Skills and Abilities:

Solid experience in media strategy, media planning, media buying and client service – with digital/social as key focus
Understand China Media (especially digital & social) landscape & key platforms
Strong in communication. Confident and motivated with high EQ in communicating with various stakeholders, especially Senior Leadership Team
Superior writing, research, presentation and organizational/project management skills, including the ability to work on several projects simultaneously with attention to detail
Data savvy to obtain media insights, strategy, analysis and recommendations
Experience in budgeting, forecasting, internal compliance, and process management

Requisite Education and Experience / Minimum Qualifications:

Director Media Planning

Full Description