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Director, Experience

  • Toronto, Canada
  • Full time
  • Competitive
  • 14th March 2026
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Full Description

Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

In Canada, we’ve proudly been recognized as the Sponsorship Marketing Council of Canada’s ‘Agency of the Year’ for 5 of the past 6 years.

As Wasserman supports hybrid working environments and also acknowledges the benefits of in-office collaboration, our global policy is 3-days per week in-office.

Job Overview:

We’re looking for a Director to join our Experience Team. The Director, Experience will be responsible for the successful delivery of agency projects, from brief to execution and ensure that all client deliverables and project milestones are delivered on-time, on-budget and of a quality expected by Wasserman and its clients. If you’re an experienced and collaborative leader with a passion for sports and entertainment, and a keen eye for detail and organization, this role could be a good fit for you.

What You’ll Do:
The successful candidate will have proven sponsorship/experiential related skills within a professional environment, using creative thinking and individual initiative, including the following:

  • Understand the strategies, goals & objectives behind each client and prospective client’s business as well as the industry landscape as a whole. 
  • Oversee and analyze ongoing sponsorship and market trends within sports, entertainment and lifestyle.
  • Research and translate key insights and learnings into strategic recommendations for clients.
  • Build innovative insight-driven strategic pitch decks and creative plans for our clients to meet and exceed their objectives, on time, on budget, and on brand
  • Ability to develop and build trusted client relationships, proactively identifying organic growth opportunities and business solutions.
  • Excellent business manager, able to effectively manage the resourcing and financial/budget management of multiple clients and teams at once.
  • Supervise multiple project teams consisting of Senior Managers, Managers, Associate Managers, Coordinators, Creative leads and Operation Managers, helping to determine resource allocations for each project on an ongoing basis. 
  • Operate with a high degree of emotional intelligence, helping to foster growth of your team, with a strong influence and impact on the overall experience division.

What We’re Looking For:

  • Demonstrated poise and humble confidence - experience collaborating with and presenting to senior level executives

  • Use forward thinking initiative to identify the best strategic opportunities and continue to deliver top results to the client, while synthesizing significant amounts of information to develop influential storylines
  • Entrepreneurial, self-starter mentality with the ability to operate at a high level and drive decisions
  • An expert with PowerPoint and/or other presentation software – able to build creative and visually impactful slides that creatively and coherently articulate the various client briefs, opportunities and potential campaigns
  • Demonstrated ability to independently lead, mentor and develop a diverse and fast moving team through clear and consistent communication of the organization’s vision, goals and expectations and by actively managing individual staff performance
  • Excellent communication skills both written and verbal. Able to communicate with impact and effectiveness at all levels of an organization
  • Quality-oriented and highly committed, and able to work effectively with a diverse group of team members
  • Ability to work in fast-paced environment under pressure and deliver on tight deadlines
  • A passion for sports and entertainment is a huge asset
  • 8-10 years relevant experiential and/or sponsorship industry experience
  • An energetic, cooperative and pleasant personality – we want to work with great people!

Base salary range: $105-120K CAD, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role 

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music and entertainment. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.

The organisation

Wasserman
  • Agencies
  • Los Angeles, USA
  • 2000+ employees
  • Website

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