Director Category Management Spw Ftw
- Shanghai, China
- Full time
- Competitive
- 17th October 2024
Full Description
Purpose & Overall Relevance for the Organization:
Develop, drive and deliver the strategic business plan for the SPW FTW business throughout GCA
He/she will achieve this mission by:
- Creating & executing GTM plans for the Business Unit SPW FTW
- Driving, planning, organizing and implementing creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands.
Key Responsibilities:
Marketing:
- Drive & develop 3-5 year SPW FTW category plan based on overall adidas SBP process (in collaboration with Global)
- Provide BU leadership within SPW FTW category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP
- Deliver financial expectations set out in the SBP / IBP across all channels and countries
- Set & monitor GCA pricing corridor for SPW FTW category range, in partnership with FOS, FCC and VR team
- Define & implement GCA channels allocation for global allocated products
- Define SPW FTW category CI and lead the communication with Global BU to get GCA needs prioritized
- Deliver powerful, compelling, commercial, viable range/concept selection for GCA to support the overall brand strategy, purpose & direction
- Define SPW FTW category MWB and allocation by key concepts with GCA Brand Marketing
- Responsible for SPW FTW category forecast within IBP, all channels
- Lead all creation needs, validate SMU requests for GCA and leverage CCS to fulfill GCA needs to support the SBP
- Create and Own Seasonal Marketing calendar
- Take responsibility for Sell-through of the SPW FTW category across GCA, develop performance tracking dashboards and share update with Global BU
- Approval of country corrective deviation plans – if required
Creation:
- Create and influence strategic category direction for SPW FTW, proactively set range direction with guidance and alignment from Global BU's and GCA Brand Director
- Identify new business opportunities to drive innovation and/or commerciality
- Show full understanding and drive the product creation process from Product Management to Design
- Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
- Prepare a consolidated detailed view of ranges and designs and business related topics - with respective audience in mind - by using relevant structure and content
Leadership:
- Drive performance and development culture through #MYBEST
- Drive employee engagement, leading by example
- Identify and develop high-potential talents, to fuel the team's succession plan
- Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
- Manage allocated SPW FTW category OPEX & T&E to fulfill business priorities
KPI's:
- Market P&L for SPW FTW (NS, Std Margin, Contribution)
- Sell Out all channels
- 3-5 year SPW FTW category plan: achievement of key initiatives
- Brand & key categories NPS
- Execution excellence in brand concepts/stories
- Market share
Key Relationships:
- Global BU SPW FTW
- Global BU team
- GCA BU FOS, FCC & VR team
- GCA Brand Marketing
- GCA Product Planning & Operations
- GCA PMO
- Omni-Channel Buying
- Product Sales
- Demand Planning, SCM, Finance (marketing ROI)
- Creation Center Shanghai
Knowledge, Skills and Abilities:
- Ability to develop and implement strategy
- Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
- Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
- Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge
- Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
- Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.
- Expert understanding of Asian markets' consumers, accounts, economic environment and commercial needs
- Thorough understanding of SPW FTW market and passionate about SPW sports and culture
- In-depth knowledge of SPW FTW products
Requisite Education and Experience / Minimum Qualifications:
- 10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
- Previous experience in managing a global matrix organization required
- Sporting goods industry experience required
- Fluent in English
- Fluent in local language (if applicable) preferred
- Has lived and worked in different cultures or has substantial experience working in regional teams
- Willingness to travel upwards of 20% of time
The organisation
Adidas
- Sporting Goods & Apparel
- Herzogenaurach, Germany
- 2000+ employees
- Website
Through sport, we have the power to change lives.
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