Director Bu Outdoor
- Shanghai, China
- Full time
- Competitive
- 17th October 2024
Full Description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
Execute category range plans in GCA within guidelines set by Global BU.
KEY RESPONSIBILITIES:
- Validation of local category range within the country RA based on the GCA proposal for relevant category(s).
- Work with relevant BU to understand category seasonal strategy/priority/insight
- Keen understanding of the GCA market landscape and specific category consumer for defined scope.
- Handover category range plan to Range Planning and Range Architecture Team for relevant category(s).
- Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
- Work within E2E calendar timelines & deliverables:
- Set country/cluster prices in local currencies, ensuring pricing harmonization
- Set volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
- Sample set needs feedback and sample ordering (pre-sell / SMS)
- Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT
- Local article management + SMUs briefs to GCA as needed/approved
- Define customer segmentation; Ensure deviations approval on segmentation
- Collation of market landscape and competition intelligence (category level).
- Article selection/ validation for AP into store format framework according to BU range segmentation (width only)
- Mandatory Range guidance and review per segmentation guidelines
- Receive, Represent & deliver Category presentations at VHO Download, Business Review, Quarterly Range Handover, BMW, KA Pre-lines, Trade Meeting
- Work with Brand Comms / Activation teams on seasonal category brand calendar
- Prepare & Execute Commercial meeting, Pre Buy, Final Buy, etc based on the aligned deliverables(TBD)
- Deliver update on 2020 category strategic plan, Support IBP/ SBP process, review performance and ensure consistent evolution of quality of output.
KPI's:
- Category NS, Net margin (country)
- Sell-out (country), Category Comp growth
- Compliance to range guidance & segmentation
- Compliance to price corridor
- NPS
- Market share
KEY RELATIONSHIPS:
- GCA OMB, PS, Comms teams
- CCS team
- Channel A.P, Channel Sales Team
- Global BU Teams
KNOWLEDGE, SKILLS AND ABILITIES:
At least 3 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical / Analytical skills; Willing and able to travel on a regular basis
Industry: Preferably in retail/apparel/ FMCG/Sport
Exposure: Retail / FMCG / Fashion
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
Degree in Business/Marketing Management preferred.
IT
- Outlook: Intermediate
- Word: Advanced
- Excel: Advanced
- Powerpoint: Advanced
Language Skills
English: Advanced
Local Language: Fluent
The organisation
- Sporting Goods & Apparel
- Herzogenaurach, Germany
- 2000+ employees
- Website
Through sport, we have the power to change lives.
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