Digital Performance Lead

Are you ready to shape the future of streaming and entertainment? At Foxtel Group, we connect Australians to the world’s best sports, movies, and television, and we are looking for a highly strategic, yet hands-on Digital Performance Lead. In this role, you will take the helm of our digital acquisition strategy across paid search, paid social, and affiliate channels with a relentless focus on accelerating subscription growth.

You will be the driving force behind our commercial success while championing an experimentation-led culture, cultivate powerful publisher partnerships, and utilise measurement-driven optimisation to maximise our acquisition outcomes. 

You will play a crucial, cross-functional role in seamlessly connecting our digital investments with broader marketing, analytics, and overarching business objectives. Ultimately, your vision will ensure every performance marketing initiative aligns with Foxtel Group's long-term growth targets.

Application Deadline

May 08, 2026

Department

Foxtel BU

Employment Type

Permanent

Location

Australia - Artarmon

Workplace type

Hybrid

Key Responsibilities

• Define and oversee our search, social, and affiliate strategies to deliver measurable subscriber growth. You will establish campaign governance frameworks that perfectly balance experimentation, performance efficiency, and brand impact.
• Lead the identification, activation, and measurement of creators and influencers across the entertainment and sports landscape. You’ll scale these partnerships to deliver high-impact engagement and hard conversions.
• Drive a rigorous test-and-learn program (including A/B and multi-cell testing). You will partner closely with our marketing science teams to inform Marketing Mix Modeling (MMM), incrementality testing, and attribution analysis.
• Own and manage premium publisher relationships. You will negotiate first-to-market opportunities, bonus deals, and ad credits, while optimizing our affiliate networks to expand subscription volumes.
•  Collaborate with internal teams (marketing, planning, analytics) and external agencies to ensure campaigns are insight-driven
• Drive both brand and direct-response campaigns on social platforms, managing creative testing, audience segmentation, and budget allocation.
• Act as the Foxtel Group's senior performance marketing lead, you will set the gold standard for campaign measurement, and translate complex data into actionable insights for senior 

About your experience

• 6 years + of digital marketing experience with deep expertise across paid search, paid social, and affiliate marketing.
• Previous experience in subscription-driven, media, entertainment, or direct-to-consumer (DTC) brands is highly desirable 
• A proven track record of running experimentation-led campaign
• Strong experience managing publisher relationships and successfully negotiating premium inventory, bonus deals, and first-to-market opportunities.
•  Advanced analytical skills with deep expertise in measurement frameworks, campaign reporting, budget management, and forecasting.
• Exceptional ability to translate complex data into actionable insights and compelling stories for senior stakeholders.
• A creative, analytical problem-solver with a relentless test-and-learn mentality.

Life at Foxtel Group 

A career with us means working across one or more of our brands including Foxtel, Hubbl, Kayo Sports, BINGE, Flash, Fox Sports and Foxtel Media. When you join, the Perks at Work are taken care of:  

• You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus  
• Free & discounted products including Foxtel, Hubbl, Foxtel Broadband, Kayo Sports and BINGE  
• Special days away from work for Birthday, Cultural & Volunteer Leave  
• Access to our holistic Fox Fit wellbeing program  
• Company-wide meeting-free lunch hours and Friday afternoons  

A note to recruitment agencies - we have this role covered. There is no need to get in touch, we do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.

About Foxtel Group

Foxtel Group, a DAZN company, is Australia's home of sport and entertainment.

From our beginnings in 1995 as Australia’s original subscription television broadcaster, we’ve always had innovation in our DNA. Today, we’re Australia’s leading streaming and subscription television company.

Our portfolio includes Kayo Sports, a dedicated sports streaming service; BINGE, an entertainment streaming platform; Foxtel, the country’s largest pay-TV provider; Fox Sports Australia, the country’s leading sports production company; Foxtel Media, our innovative advertising sales business, and BALBOA, our powerhouse creative agency.

In 2025, we became part of the DAZN family, which allows us to benefit from DAZN’s global scale, innovation and technology.

As a team, we invest in our people and we’re committed to a culture of collaboration, performance, and recognition, guided by our company values of Customer First, Own It, Authentic, Change the Game, and Win Together.

We’re a homegrown Australian company with our headquarters at Broadcast Way Studios on Sydney’s Lower North Shore, and campuses on the Gold Coast and in Melbourne.

When you join our winning team, you can expect to be supported by your leader, encouraged by your teammates, and presented with countless opportunities to do great work that gets recognised and rewarded.

Join our team today and discover your role of a lifetime for our audience of millions.

Our Hiring Process

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