Digital Manager

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman works with iconic sports and media figures across the world in every major sport, utilizing our extensive influence to maximize negotiations and create meaningful opportunities for our clients across teams, leagues, brands, content and live events.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit .

Job Description

DIGITAL MANAGER 

Digital Campaign Manager Responsibilities

• Establish and execute a large-scale, multi-channel digital marketing strategy to achieve various marketing goals such as brand awareness, content distribution and lead generation
• Initiate, plan, execute, and manage digital campaigns, including paid social, PPC, content syndication, webinars and email marketing
• Lead B2B campaigns from A to Z while working with content writers, product marketers, designers and regional teams to adapt campaigns to local markets, maintain consistent brand messaging and strengthen the client's digital presence, globally
• Oversee campaign budgets and optimize performance to deliver exceptional ROI and align with stakeholders’ needs
• Create reports with analysis and actionable insights for continuous improvement and present them to stakeholders globally on a monthly basis
• Stay up-to-date with the latest industry trends, technologies, and best practices in digital marketing and paid advertising to continuously drive innovation and results

Requirements

• 3 + years of experience in managing B2B digital campaigns at global scale with measurable results
• Strong expertise in LinkedIn Campaign Manager, Google Search and Google Ads and Instagram, Facebook, Tik Tok and Salesforce (mandatory)
• Proficiency in various digital tools for display ads, dashboard and reporting, webinars, and podcasts is a significant advantage, as well as experience with intent and AI marketing tools
• Worked in an international environment 
• Strong business orientation, market understanding, and a passion for generating leads that convert into active customers within short lifecycles
• Experience with budget management, bid strategy, and cost-per-conversion optimization
• Strong technological and analytical skills and ability to interpret data from various sources to make data-driven decisions
• Strong sense of creativity and innovation with a passion for marketing; always having a vision of what an optimized campaign should look like
• Experience working with B2B international or global accounts and adapting strategies to meet diverse market and regional needs
• Excellent communication skills, with the ability to prepare and present performance reports and recommendations to stakeholders
• Ability to work independently and proactively, manage multiple projects with competing priorities, and meet tight deadlines
• Good organizational and documentation skills
• Languages: English – Fluent

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.

20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture.

We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large.

If this sounds like a place you’d like to work, let’s talk!

Wasserman is a global leader in sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.