Digital Growth Manager

The Premier League’s digital media business plays a vital role in helping grow the global reach of our competition, driving acquisition and increasing engagement among football and sports fans, in order to act as a meaningful global promotional vehicle for our member Clubs, broadcast licensees and commercial brand partners.

The Premier League digital media and audience development team aim to drive significant growth in audience reach, engagement, breadth, and depth across an earned, operated, owned and direct set of audiences.

This exciting new role will support on opportunities to grow and broaden the Premier League’s global audience across multiple platforms, specifically harnessing strategies to on board this audience into the direct fan records base. 

The ideal candidate will have a digital marketing background, ideally with specific trading and / or acquisition-based experience, an affinity for sports, and experience of team and/or agency management.

This role will report into the Head of Digital Partnerships and Distribution, and work closely with the rest of the Digital Media team and across the broader business, to understand the Premier League’s opportunities for growth, and support on turning those opportunities into reality. 

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues. 

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.  

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements. 

• Day to day management of the Premier League’s efforts to reach and acquire new fans, both within and beyond sports environments, and convert them into direct records at global scale
• Aid in coordinating the weekly reporting of our direct fan relationships, ensuring clarity of objectives and KPIs across teams as we continuously test and deploy acquisition strategies 
• Day to day management of the agencies and partners who deliver our marketing efforts to drive audience growth 
•  In collaboration with colleagues, support on other initiatives that could be harnessed to drive audience growth, including but not limited to: 

o    Creative execution across operated and owned channels

o    Influencer and talent management 

o    Territory specific and global competitions 

• Develop relationships with key third parties to create collaboration and acquisition opportunities – including Clubs, broadcast licensees and brand partners 
• Ongoing understanding, analysis and education of the Premier League’s audience to better shape future acquisition strategies and initiatives 
•  In collaboration with colleagues, support on key market activations and on ground opportunities to grow fanbase fans and reach new fans, including 

• Strong experience within a digital marketing / advertising-based role that ideally is number and / or results driven 
• Strong experience working with insight, analytics and trends, including summarising reports
• Experience delivering high-impact consumer marketing activity, including campaigns, activations, collaborations, and content
• Sound knowledge of the sports marketing landscape as well as the role ‘rights holders’ play within it.  platform, agency, rightsholder, brand or related role
• Excellent understanding of social media platforms, and their role in fan growth strategies
• Strong creative eye and appreciation for quality execution with an ability to think outside the box 
• Experience of managing and producing deliverables in a fast-paced environment
• Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively
•  A motivated, creative and organised individual with excellent communication skills
• Collaborative and open-minded team player with the confidence to deliver fair, constructive feedback to agencies
•  Keen sports fan with a solid knowledge of the Premier League’s structure and context in the industry

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.  

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.