Data Analyst III - Fanatics Markets

Overview

Fanatics Markets is seeking a Data Analyst III to play a critical role in scaling and optimizing our Fanatics Markets - Fanatics’ prediction markets business - with a specific focus on the acquisition, activation, and growth of our highest value customers.

This role sits at the intersection of commercial strategy, sales operations, and customer lifecycle optimization. You will own performance tracking, executive reporting, and deep analytical workstreams that inform and directly influence how we acquire, engage, and reinvest in our most valuable players.

You will build and maintain scalable dashboards in Sigma, write advanced SQL to analyze large datasets, and partner closely with Data Engineering to ensure data integrity and long-term scalability. Your insights will directly influence acquisition strategy, customer segmentation, reinvestment frameworks, and overall program design.

This is not a reporting-only role. You are expected to proactively identify opportunities, pressure-test assumptions, and provide actionable recommendations that drive measurable business outcomes. At times, you will also serve as the operator yourself to drive forward your recommendations, ensuring insights translate into execution and measurable impact.

Key Responsibilities

• Build and maintain Sigma dashboards to visualize high-value customer program performance and key business metrics.
• Develop SQL queries to extract, analyze, and manipulate large datasets, driving customer engagement insights.
• Collaborate with data engineering teams to optimize pipelines and ensure data integrity and scalability.
• Analyze sales operations, customer reinvestment trends, and engagement behaviors to inform prediction market program strategy.
• Develop predictive models to optimize customer segmentation, routing, and personalized high-value customer journeys.
• Provide data-driven recommendations to improve customer relationships, maximize engagement, and enhance the overall customer experience.
• Automate reporting processes and streamline data workflows for efficiency and scalability.
• Effectively communicate insights to commercial, marketing, operations, and executive leadership teams to drive strategic initiatives.

Experience & Skills

• 4 plus years of experience in data analytics, business intelligence, or data engineering.
• Advanced SQL proficiency, with experience handling large-scale datasets and optimizing queries.
• Strong expertise in Sigma (or similar platform, e.g. Tableau) for dashboard development, visualization, and performance tracking.
• Understanding of data engineering best practices, pipeline optimization, and automation.
• Ability to think strategically and translate data into business insights and revenue-driving recommendations.
• Experience with customer loyalty programs, engagement analytics, or high-value clientele strategy is a plus.
• Self-motivated, highly detail-oriented, and strong problem-solving mindset with the ability to work independently.
• Excellent communication skills, with the ability to present data insights to both technical and non-technical stakeholders.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.