Data Analyst

Data Analyst

Responsible to - Head of Customer Insight and Data Strategy

Location - National Tennis Centre, 100 Priory Lane, Roehampton, London SW15 5JQ (with the requirement to work from the office at least 3 days each week, including Mondays)

Salary - Competitive – will vary depending on experience

About the role

Our vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone.

The role requires an experienced data analyst with established analytical capabilities as well as proven leadership qualities. This individual will lead on delivering actionable customer insights from 1st party data housed within the LTA’s central database.

They will also consult and support teams across the LTA, including but not restricted to, Customer Strategy & Marketing, Tennis Development, Ticketing & Major Events to help generate, illustrate, deliver and champion data insights that will be used to grow tennis participation across the country.

Key Accountabilities

• Lead on and own the design, delivery, and democratisation of strategic analysis projects and resulting insights that are required to deliver against the LTAs core business objectives, bringing new people into tennis and increasing participation.

• Day-to-day maintenance of specific underlying data flows (transformations), extensions and datasets within Salesforce CRM Analytics.

• Lead on the application of predictive statistical models or machine learning techniques to forecast future trends or business outcomes.

• Delivery of appropriate data visualisations (self-serve dashboards) when required.

• Responsible for the definition and adoption of analytical best practices primarily within the Customer Strategy and Marketing team but also an advocate for the LTA as a whole.

• Proactively identifying opportunities and delivering enhancements to the current analytical capabilities and outputs (specifically within Salesforce CRM Analytics).• Build and maintain working relationships with stakeholders and where necessary suppliers.

To apply for the vacancy please click the ‘apply’ button below.

Life at the LTA

The LTA, through its vision 'Tennis Opened Up', is committed to creating an inclusive environment where all colleagues feel included and a strong sense of belonging. We particularly welcome applications from people from ethnically diverse communities, deaf and disabled people, members of the LGBTQ+ community and people with lived experience of the UK's many and varied communities.