CRM Manager

Why Join DAZN Bet?

At DAZN Bet, we are opening up the world of betting and gaming for our customers—delivering an interactive, accessible, and social experience. As part of the wider DAZN ecosystem, we combine live sport streaming with innovative betting products, creating a unique and engaging platform for fans.

Operating across multiple regulated markets, we are committed to providing a safe and responsible betting environment. This is an exciting opportunity to join a growing team and play a key role in establishing DAZN Bet as a leading brand in the Canadian market.

The Role

We are looking for a CRM Manager – Canada to lead the planning, execution, and optimisation of CRM campaigns across the customer lifecycle. You will be responsible for driving engagement, retention, and reactivation through data-driven, personalised marketing strategies.

This role requires a balance of strategic thinking and hands-on execution, with a strong focus on performance, innovation, and customer experience.

Salary Range: $60,000-$65,000 CAD

This role can be based in Toronto, Remote. The internal job title is CRM Manager

As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.

Department

10-895 - Marketing - Marketing

Employment Type

Permanent - Full Time

Location

Canada - Remote

Workplace type

Fully remote

What You'll Be Doing:

• Own the end-to-end CRM strategy for the Canadian market, driving engagement, retention, and reactivation 
•  Plan, execute, and optimise multi-channel CRM campaigns across sportsbook and casino products 
•  Develop personalised, automated customer journeys to enhance customer experience and lifetime value 
•  Create and execute innovative promotions and campaigns to drive conversion and revenue growth 
•  Monitor and optimise bonus spend to maximise profitability and ROI 
•  Build and maintain robust reporting frameworks to track campaign performance and effectiveness 
•  Analyse KPIs and customer data to identify commercial opportunities and optimise performance 
•  Work closely with BI & Data teams to deliver actionable insights and improve targeting strategies 
•  Collaborate with cross-functional teams across DAZN and DAZN Bet to enhance customer engagement and unlock new revenue streams 
•  Stay ahead of industry trends, regulatory changes, and market dynamics to ensure compliance and competitiveness 
•  Ensure all CRM activities align with Responsible Gaming principles and local regulations

What You'll Bring:

• Minimum 3 years’ experience in CRM within the online gaming industry (sportsbook and casino) 
•  Strong experience in customer lifecycle management, retention, and loyalty strategies 
•  Proven track record of delivering high-performing CRM campaigns that drive revenue growth 
•  Hands-on experience with CRM tools such as Optimove, Salesforce, or similar platforms (Optimove preferred) 
•  Strong analytical mindset with the ability to interpret data and optimise campaign performance 
•  Deep understanding of customer segmentation, personalisation, and automation 
•  Knowledge of Canadian gambling regulations, marketing restrictions, and market dynamics 
•  Passion for sport and strong understanding of sports fan behaviour 
•  Excellent communication skills with a detail-oriented approach 
•  Ability to work in a fast-paced, dynamic, and international environment 
•  Commercially driven with a strong focus on results and performance

Benefits

Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

Agility and creativity fuel growth and innovation, to Make It Happen. 

Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 

Collective ambition builds optimism and success, in order to Win As One. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.