Creative Strategy Internship

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.

Job Overview

We are looking for a creativestrategy internto join our rapidly growing team of college and youth marketing enthusiasts.Creative Strategy bridges the gap between brands and real people. We do that with data and cultural insights that form our perspective and inform creative campaigns that make brands relevant in their lives.Creative strategistswork in lockstep with all agency teams to deliverrecommendationsthatare ownable for the client, differentiated in the market and drive both business and brand goals. From creativeinspirationto audience strategies, the creative strategyworkto set the scene for success. 

What You'll Do

• Analyze the creative work of competitors,identifyingstrengths, weaknesses, and opportunities for differentiation.

• Conduct preliminary research on target audiences, market trends, and brandperceptions.

• Keep a pulse on cultural trends shaping our lives

• Go one step beyond research: from what I found to what it means

• Participate in brainstorming sessions, contributing ideas andperspectivesand help document the output.

• Help toresearch visual references for creative concepts.

• Actively seek out opportunities to learn from senior team members

• Participate in agency brainstorms to help develop new, creative ways to engage Next Generation consumers

• Share insights to current student consumer habits and behaviors

• Contribute to agency culturemaintainingenthusiasm toward day-to-day tasks

• Perform other duties, as assigned

What We're Looking For

• Currentlyenrolled in a college or university and pursuing a degree in advertising, communications, business, accountplanningor related field. 

• Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment

• Values and respects the importance of organization and time management for effective multitasking

• Customer-service focus with outstanding interpersonal, written, and oral communication skills

• Creative thinker that is willing to travel ‘outside of the box’ for the right solutions(s)

• Self-motivated with proven ability to think quickly and problem solve

• Laptop for use throughout the internship

Internship Program Details:

• Runs from January 27, 2026 –May 1, 2026
• Time commitment expectation of 15 hours per week 

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.