Creative Lead

About the team:

Fanatics Collectibles is a new company working at the intersection of collectibles and technology. Backed by some of the best investors, sports properties, and operators in the world, we’re integrating with Fanatics’ global digital sports platform (inclusive of 900 sports relationships and more than 80 million fans) to reimagine the collectibles business.

About the role:

Fanatics Collectibles is seeking a dynamic Creative Lead to spearhead the development of innovative advertising campaigns. This role involves both strategic planning and creative execution, ensuring that our content and campaigns resonate authentically with trading card collectors and fans. The ideal candidate will internalize the creative concepting process, transforming briefs into compelling ideas that lead to the production of content and other creative assets in collaboration with internal stakeholders and external agencies.

What you’ll be doing:

• Creative Concept Development: Generate innovative ideas for short-form commercials that align with brand objectives and appeal to our target audience.​
• Strategic Planning: Analyze market trends and consumer insights to inform creative strategies and ensure content relevance.​
• Cross-Functional Collaboration: Work closely with internal teams (e.g., Marketing, Product Development) and external agencies to ensure cohesive campaign execution.​
• Content Creation: Craft compelling narratives and copy that effectively communicate our brand message and engage collectors.​
• Performance Analysis: Monitor and assess the effectiveness of campaigns, using insights to refine future creative strategies.​

What we’re looking for:

• Education: Bachelor’s degree in Marketing, Communications, Advertising, or a related field.​
• Experience: 5+ years in creative roles with a focus on advertising or marketing, preferably within the gaming, collectibles, or entertainment sectors.​
• Skills:
  • Strong creative thinking and problem-solving abilities.​
  • Excellent writing and storytelling skills.​
  • Ability to analyze data and apply insights to creative processes.​
  • Strong collaboration and communication skills, with a proven ability to work in cross-functional teams.​
  • A passion for trading cards, collectibles, sports, and related hobbies is a plus.

The salary range for this position is $65,000 - $78,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles. 

Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.