Consumer Insights Analyst

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.



Purpose of Role

The Consumer Insights Analyst will be responsible for learning and maintaining our innovation/product concept testing content and developing reports based on testing performance. This teammate will partner cross-functionally with product development (CPO), brand management, and Go To Market team members to provide guidance through the product development and launch process. Additionally, this teammate will collaborate with the Global Athlete Performance team and UA Next Team to capture qualitative “field” insights (observation and impromptu inquiry) during athlete engagements and curating findings concise reports for various stakeholders across UA. This role will report to our Sr. Manager, Consumer Insights. The role will be Hybrid and located at HQ in Baltimore with travel required to events and partner schools for qualitative observation.

Your Impact

• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies
• Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
• Manage different research projects by:
  • Partnering with key stakeholders to gather key inputs and stim for testing
  • Supporting discussion guide or questionnaire set up, design and internal reviews and quality checks
  • Managing timelines of key phases and deliverables
  • Collaborating with Insights teammates to determine and recommend best research methodology to address business questions
  • Identify best vendor through appropriate RFP process (multi-vendor proposal review)
  • Analyze and interpret data providing learnings that will bring value to the business
• Collaborate with Insights teammates on presentations to synthesize insights and to identify potential areas of improvement in product design and/or communication
• Continue to build on Under Armour's understanding of our consumers through observation and field interviews.
• Work closely with the Under Armour teammates across functions and categories to turn insights into actions.

Qualifications

• Bachelor's degree with typically 2 years of related experience OR Master's degree without experience OR typically 6 years of relevant experience without degree.
• Experience in interviewing/observing consumers/athletes desired
• Solid analytical skills: the ability to read and interpret data from multiple sources and deliver actionable insights
• Experience as an athlete/coach/trainer a plus as direct interaction with athletes of all levels will be a requirement.
• Proficiency with Microsoft Excel (including Pivot tables) and PowerPoint
• Basic knowledge of survey tools/platforms (e.g. Qualtrics)
• Basic understanding of statistics
• General understanding of the UA brand and history or interest in the brand is valuable given this role will be assisting in larger marketing and brand strategy initiatives.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, MD office.
• Return to Work Designation: 3 days per week in-office, the remainder of work week remote.

Relocation

• No relocation provided

Base Compensation

$66,470.00 - $91,395.70 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

Requisition ID: 159510

Location:

Baltimore, MD, US, 21230