Category Manager - Asda

Red Bull UK is currently recruiting for a Category Manager - Asda to be based across the UK.

The Red Bull Category Team offer best in class, retailer-specific, advice to grow subcategory sales, category sales and total store/digital sales. We do this through industry-leading insights and a constant focus on what’s next. The purpose of this role is to drive Total Soft Drinks and Energy category sales and profit with strategic Grocery customers through externally facing, practical Category Management initiatives and customer understanding. A successful candidate will maintain and build our independent relationships with our customer partners, ultimately seeking to be a trusted part of the customer team/captain for the category.

Job Applications will close on the 12th August at 12pm.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Expand all

• MEANINGFUL WORK (BIGGEST POTENTIAL IMPACT ON THE BUSINESS)

  To develop best in class category relationships with key Grocery customers -leading to them growing their soft drink & S&E business ahead of market. To use shopper and sales insights to understand what is driving the category and maximise every opportunity for our key partners.

• DATA

  Providing data-driven insights, analyses and recommendations to strategic customers that optimise long-term category growth by positively shaping strategy on: Range & Distribution /Space, Merchandising & Availability /Use of Digital/ Price & Promotions.

• CLIENT RELATIONSHIPS

  Developing effective, credible relationships within strategic customers with: Buyer & Buying Manager /Category Merchandising manager /Category Marketing manager /Anyone else who will help to deliver the above

• CATEGORY STRATEGY

  Designing, implementing and measuring trials that test category building initiatives.
  Being a lead voice in every key range review in soft drinks – and ensuring decisions are made with the shopper in mind, and with the best possible insights.
  Working towards Soft Drinks Captaincy in key partner accounts – effectively being an extra member of the customer team – providing ongoing independentthought leadership and analysis.
  Being a part of the overall Red Bull Category Team – and delivering new category insight projects to drive our total business forward – e.g. emerging macro trends.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Proven experience in a category, sales, or retail function – customer facing 
• experience desirable. 
• Grocery experience desirable.

• Travel 30-40%