Brand Consulting - Creative Director - Experiential

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

The Role

We have an exciting opportunity for a talented and experienced Creative Director to join our award-winning international team and play a pivotal role in a newly formed creative leadership team. Reporting to a Group Creative Director, you'll take responsibility to lead, direct, and inspire a talented team to create stand-out, exciting, big ideas and campaigns that drive attention for our telco client across the worlds of sport and entertainment. Having keen knowledge of the production landscape, you'll work closely with our experiential/live-event production team and will roll-up your sleeves at all our events to get the job done.

As the Creative Director, Experiential, you will be responsible for conceptualizing, strategizing, and executing exceptional, innovative, and immersive experiences that captivate audiences, enhance brand awareness, and create lasting memories for our clients. The ideal candidate will have a deep understanding of consumer behavior, trends, and a proven track record of translating brand objectives into immersive and shareable experiences. This person will have a proven award-winning portfolio and experience in integrated marketing, live-event /experiential production, and brand activation with a primary focus in creative strategy, concept, and design across sports and entertainment, who thinks big and has a track record of bringing those ideas to life. This Creative Director will play an instrumental role in conceiving, articulating, and selling creative concepts, designing experiences, and delivering design requirements for Brand Consulting's telecom client.

Responsibilities

• Lead by example, shaping and directing creative campaigns, experiential, and brand activations - determining how our clients' brand shows up across their sports and entertainment partnerships through collaborating with cross-functional teams, including marketing, events, and production, to ensure cohesive and integrated campaigns. Build and lead BIG ideas and creative campaigns across the sports and entertainment landscape.

• Develop strategic-based creative concepts that align with client objectives, brand identity, and industry trends, into well-rounded integrated campaigns, activations, and live events all the way through to the delivery of assets.
• Inspire, guide, and nurture a team of ambitious and dynamic creatives, art directors, copywriters, designers, and experiential specialists to bring their A-game each and every day.

• Work alongside teams to build out the very best-in-class creative solutions, visuals, and environments for our client under the support and guidance of our Group Creative Director team. Work collaboratively with other Creative Directors, Art Directors, Designers, Artworkers, and other creative specialists across all global regions where needed.

• Lead, develop and deliver an overarching strategic vision based on the client's business and brand objectives by conceptualizing, strategizing, and executing innovative and immersive experiences that captivate audiences, enhance brand awareness and create lasting memories for our clients.

• Offer creative counsel to accounts teams and clients alike. Lead and inspire others to think creatively and build ideas within integrated creative teams. Lead and participate in idea workshops with clients and internal teams.

• Craft creative solutions into compelling presentations that take clients through your thought process in a way that is simple to understand and leaves them hanging on every experience.
• Re-imaging immersive experiences, and re-defining fan journeys, and a passion for applying cutting-edge technology to deliver memorable, impactful, and measurable results for our partners.
• Leverage consumer insights and market research to inform creative strategies and work closely with clients and internal stakeholders to understand marketing objectives and develop strategic plans for experiential activations

Requirements

• 12+ years of experience in the Creative space
• Proven 5+ years of experience as a Creative Director or in a similar creative leadership role, with a focus on experiential marketing or activation.
• Strong portfolio showcasing successful experiential campaigns and activations — demonstrating your creativity across numerous channels.
• In-depth understanding of current trends in experiential marketing and consumer behavior.
• Ability to provide overarching creative direction, concepts, and design with technical execution capabilities within targeted scope, scale, and schedule.
• Exceptional creative thinking and problem-solving skills.
• Excellent leadership and communication abilities.
• Understanding and working experience in partnership marketing - translating brand stories into engaging and memorable experiences that resonate with target audiences.
• Ability to thrive in a fast-paced, collaborative environment.
• Passion for sports, entertainment, live events, youth, and pop culture.
• Entrepreneurial self-starter with a proactive can-do attitude
• Strong interpersonal skills and ability to build new relationships quickly
• Must have an organized and detail-oriented approach with the ability to work under pressure and against tight deadlines
• Team player with the ability to work autonomously
• Creative flair with a passion for ideas and innovative thinking
• Excellent leadership skills—keeps a level head, solves problems, and motivates teams.
• Confident presentation skills, verbal and written, with a strong attention to detail
• Impressive ability to immerse within the brand to develop a knowledge base of category differences, including sport/entertainment vernacular and specific terminology for the variety of athletes, entertainers, and audiences.
• A professional, detail-oriented individual with strong graphic design, environmental design, and marketing ability for multiple channels in support of our client's sports/entertainment categories and business units
• Ability to work on multiple concurrent projects, ensuring deliverables are achieved on time while maintaining the highest standards of quality and creativity.
• Expert design craft, technical awareness, and hands-on execution capabilities across, AutoCAD, SketchUp, Adobe CC, and Microsoft software packages. Unreal Engine capabilities are a plus.

Preferred Skills

• Create what the campaign needs, producing experiential environments that are in line with the project's objectives and requirements.
• Deliver bold, amazing, impactful, memorable measurable results from inception to full execution with an unquenchable desire for innovating fan journeys and a passion for innovation and immersive storytelling.
• Understand the demands of social media content and be able to deliver creative based on brand strategy.
• Quickly communicate your ideas through scamps, mood boards, and storyboard
• Effectively communicating, presenting and selling creative concepts and BIG ideas to colleagues, clients, and stakeholders.
• Have a keen eye for detail and command a rigorous quality control process
• Have good commercial awareness, ensuring that the creative vision is relevant and achievable throughout all processes of project delivery.
• Finger on the pulse and have up-to-date knowledge of social, pop-cultural, and industry trends - tapped into both sports and entertainment cultural zeitgeists.
• Understand, utilize, teach, and champion innovative processes and tools that facilitate and elevate effective creative development.
• Creative curiosity, a sense of discovery, and a drive to re-imagine how AI can positively elevate the creative process.
• Drives and fosters innovation demonstrates thought leadership and is solutions-oriented.
• Ambitious, and energetic, approaching each day with a can-do attitude

Location

Based out of the New York offices. This role is onsite/in office Tuesday thru Thursday and remote Monday and Friday.

Compensation

The annual base salary for this position is in the range of $158,000- $230,000. This position also is eligible for benefits and discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee's or their dependent's reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.