Athletes Marketing Manager (10m FTC)

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

 

The Athletes Marketing Manager is responsible for supporting the delivery and execution of the Australian Athlete Marketing Program in line with wider business objectives & strategies (local market needs) while considering Global Sports direction. The role of Athlete manager includes athlete portfolio management, athlete project ideation and delivery and building strong networks in the Australian sports industry for trends, project opportunities, collaboration and talent identification. The Athlete Manager in partnership with Athletes is responsible for delivering marketing plans for year-round activity including athlete projects, self-marketing, activations, and commercial trade opportunities across the Red Bull Marketing & Sales mix. The role requires strong internal relationships across the business to maximise outcomes across the full Red Bull Marketing & Sales Mix to leverage the Athlete portfolio.

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• University Degree in sports, marketing and / or business
• Minimum four years’ experience working in the sporting industry
• Minimum three years’ experience working with professional athletes
• Passion for sports and a strong understanding of the sports industry in Australia
• Established local sports industry network, including athletes, agents, coaches, high-performance staff, professional teams, federations, and media, with a focus on athlete management and elite performance
• Strong understanding of the marketing mix and media landscape across all platforms, with experience in developing marketing plans that align with asset creation and channel leverage