Senior Producer

The Senior Producer manages content creation for our Red Bull USA social media channels (Red Bull USA, Red Bull LFG, Red Bull 1520, Red Bull Air Force) and our global playground-specific vertical social media channels. Also, support the creation of mid-form content for YouTube, Red Bull TV/Red Bull.com and earned, social earned and regionally relevant content.  

 

The Senior Producer, is a key driver of audience engagement and brand awareness on social media platforms. You will lead the development and execution of captivating short-form content specifically for Instagram, TikTok, and YouTube Shorts. Your role will involve close collaboration with creative teams, the Santa Monica channels team, and external partners to ensure content is optimized for each platform, aligns with brand objectives, and resonates with the target audience. 

 

You will create a unique ownable persona/tone for our channels and background as an end-to-end content creator with an acute understanding of what's trending and how/when that should be translated to a broader national social narrative. 

EXPERIENCE Your areas of knowledge and expertise

that matter most for this role:

• 5 + years of experience in social media content creation and production, with a focus on short-form video formats. 
• Experience developing and executing successful social media campaigns. 
• Experience with Instagram, TikTok, and YouTube Shorts platforms, including their algorithms, trends, and best practices. 
• Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior 
• Experience managing and leading a team of creative professionals. 
• Creative vision and storytelling ability. 
• Experience with social media platforms and audience behavior. 
• Proficiency in video editing and production software. 
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage
• Must have valid US Drivers License