Master's Degree In Sports Technologies and Innovation

Transform the Sports Industry thanks to a pioneering Master.

• Campus-based - Alcobendas (Madrid)
• October 2026 - 9 months
• English - 60 ECTS

You will gain an in-depth knowledge of New Technology used in sport through a practical methodology led by industry leaders.

Why study the Master in Sports Technologies and Digital Transformation?
A unique program designed to train the future professional leaders of the Sports Industry and its disruptive Digital Transformation answering the needs of qualified professionals that the Sport Industry has in the new technologies area.

Innovative academic quality
The program is made up of international experts on digitally transforming businesses and Industry 4.0, as well as recognised professionals from the world's leading sports entities. Students will also have the opportunity to learn about the business and transformation model used by Real Madrid C.F. first-hand from its professionals. A unique Master to become the leading professionals for the Sports Industry future.

A pioneering Master for the future
Seize the chance to study a unique Master that will help you to respond to the industry's business needs through applying new technologies. In this program you will be trained to develop your career in the most demanded positions in the future: Data analyst, Specialist in AI and Machine Learning… (report: The Future Of Jobs. World Economic Forum)

Renowned teaching staff
All teaching staff is composed by highly renowned professionals from the Sports and the New Technologies industries. Beside the classroom students will enjoy multiple visits to top companies to learn from their executives on the New Technologies and the Digital transformation fields. Several Executives from Real Madrid C.F. (from Marketing to Innovation departments) made part of the faculty.

Deep dive in Real Madrid C.F. & transformation and innovation process
The master provides the student a deep knowledge of the Real Madrid C.F.' transformation and Innovation process. In a moment like the actual one, with all, performance and business models, being transformed, the Stadium renovation, and so much more Innovative project inside the Club, Real Madrid is making a huge bet on Digital Transformation and Innovation and you'll have the chance to live it from inside. You will not only get a broad knowledge of theses processes, you will also be part of them through Real Madrid NEXT.

Learn from inside the industry
During the master students will be in direct and constant contact with first tier sports entities and highly renowned professionals from the Sports and the New Technologies industries enjoying a unique International Networking. In addition this program aims to push your entrepreneurial spirit and you’ll count on the counseling of top professionals for your own entrepreneurial adventure.

Cutting-edge technologies and facilities
This program will be developped in Universidad Europea Campuses where you will enjoy cutting-edge technologies, a fully renewed sport complex, or our innovative Human Performance Research Lab. Beside this, students will enjoy practical courses in Valdebebas Sports City and Santiago Bernabeu Stadium where they will get a broad knowledge of its major transformation process.

What makes us unique at Real Madrid Graduate School

1 International trip
You will have the opportunity to travel to London where you will enjoy exclusive meetings with leading professionals in the sport and digital innovation industries

100 %
Students enjoy profesional Internships
Together with Real Madrid NEXT, the club´s initiative to lead the Digital Transformation in the Club.

10 Professional visits
During the program you will participate in more than 10 visits to top level Sports entities and New Technologies companies.

International experiences in the sports industry
Enjoy a unique international experience that will allow you to discover the sports industry from the inside. Share this experience with professionals and students from over 50 countries, gaining a global perspective of the sector.

International trip
Visit leading sports institutions and gain a global perspective on sports management. Learn directly from international experts and attend unique sporting events. Choose from over 14 available experiences.

Exclusive events
Participate in exclusive events for football professionals, where you can network. Attend live sporting events, visit prestigious institutions, and participate in other activities that will connect you with industry leaders.

White Week
Experience a week dedicated to sports with live-streamed presentations from leading professionals, club executives, and elite athletes. It's a unique opportunity to learn from the best in the industry.
 

A unique school worldwide
Real Madrid Graduate School-Universidad Europea Will offer you a unique environment where you Will have the chance to develop your skills for your professional career as a New Technologies leading professional thanks to a practical methodology, international renowned teaching staff and unique professional opportunities, beside this you will Enjoy cutting-edge facilities and exclusive experiences.

Student profile
The Sport Technologies and Digital Transformation Master is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport. The main applicant profiles are:

• Graduates with a technical qualification (engineering, mathematics...)
• Graduates with a qualification in Management or Finance
• Graduates in a sports-related subject
• Professionals in the sports industry with proven experience
• Professionals from the field of new technologies, finance and/or business with proven experience willing to make their passion becomes their profession.

High employability

Your first step in the industry
During this program 100% of Students will enjoy professional internships with Real Madrid NEXT, participating directly in the Innovation and Transformation process of Real Madrid C.F.

International networking
Sharing the classes with worldwide leading professionals from the New Technologies and the Sports Industry will allow you to develop a unique network which result in great professional opportunities.

Real projects
You’ll have the chance to work on Innovation Consultancy projects with real Sport Entities, not only for Real Madrid C.F. The Sports Industry is in need of New Technologies professionals to transform their business models and adapt to our new reality.