Master's Degree in Sports Analytics

Study the last trends and tools used in high performance centres and sport organisations.

• Campus-based
• Alcobendas (Madrid)
• October 2026
• 9 months
• English
• 60 ECTS

The Private Master’s Degree in Sports Analytics prepares you to become a top sports or data analyst. Over 9 months, you’ll learn to turn data into strategic insights using AI-driven tools, understand game dynamics, identify talent, and enhance team and player performance through practical, hands-on experience with data collection and analysis.

Why study the Master's in Sports Analytics?

Data-driven methodology
Learn through a progressive and comprehensive approach that prepares you to work with data from collection (tracking, GPS, biometrics) to AI‑based analysis and executive‑level visualization.

Technical training with cutting-edge tools
Master programming languages like R and Python, visualization platforms such as Power BI and Tableau, and AI frameworks such as TensorFlow or PyTorch — all applied in sports contexts.

360° view of professional sport
Gain a transversal understanding of all departments within a sports organisation — performance, scouting, sporting direction, business, health and communication — always with a data‑first perspective.

Internships at Real Madrid C.F.
Access professional internships at one of the most advanced clubs in the world in terms of data innovation. A unique experience that connects you directly with elite sport environments.

Live the Real Madrid Experience
No matter if you study online or campus-based, you will be able to enjoy exclusive experiences with Real Madrid such as professional visits, live sport events or networking events.

International trips
You will experience unique international trips where you will visit some of the most renowned sports entities worldwide. During these visits, executives from these institutions will share their know-how and experience with our students, something that represents a huge networking opportunity.

Exclusive events
Attend exclusive events all year round during your master’s, including industry networking events and live events where you can experience how to organise global sports events like Mutua Madrid Open ATP-WTA, World Football Summit, or Real Madrid C.F. match days.

White Week
Experience a unique event organised by the School exclusively for our students. One week at a wonderful location, Santiago Bernabéu Stadium. A whole week where professional athletes, leading professionals from the sports industry worldwide, and Real Madrid executives share their knowledge and their experiences with our students.
 

A unique school worldwide
Real Madrid Graduate School-Universidad Europea Will offer you a unique environment where you Will have the chance to develop your skills for your professional career as a New Technologies leading professional thanks to a practical methodology, international renowned teaching staff and unique professional opportunities, beside this you will Enjoy cutting-edge facilities and exclusive experiences.

Employability

Sports sector

• Match Analyst
• Sports Data Scientist
• Sports Data Engineer
• Tactical Analyst
• Data Scout
• Head of Data-Driven Sports Management
• Performance Analyst
• Head of Analysis Department

Cross-functional / Management roles

• Sports Data Strategist
• Sports Business Intelligence Manager
• Sports Marketing Data Analyst
• Data-Focused Communications Manager
• Sports Visualization and Reporting Specialist
• Digital Transformation Consultant for Sports Organizations

Emerging fields

• AI Solutions Developer for Sports
• Computer Vision Specialist Applied to Performance
• Product Owner in Sports Tech Companies
• Fan Engagement and Digital Strategy Specialist