US Sport Social Specialist

Description

Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.

Location: London (3 days a week in the office) or US (Remote)

Reports to:  Head of US Social

Job purpose:

To grow the Pickswise brand and its affiliated content verticals by producing engaging, platform-native sports betting content for U.S. audiences. This role will help build and manage a consistent social presence around one of our creator-driven properties, playing a key part in shaping its identity and reach.

Accountabilities:

• Lead day-to-day content creation across social platforms (X/Twitter, Instagram, Facebook, TikTok, etc.) with a primary focus on NFL and other major U.S. sports.
• Build and maintain a consistent voice and identity for one of Pickswise’s emerging social-led content brands.
• Write copy, build posts, and collaborate with design and video teams on visuals and creative assets.
• React to live sports and betting trends with timely content that drives engagement.
• Schedule, monitor, and optimise content.
• Collaborate cross-functionally with editorial, design, and analytics to ensure cohesion and growth.
• Report on content performance and adjust strategy accordingly.
• Stay up to date on platform trends, betting news, and relevant cultural moments in the U.S. sports world.

Requirements:

• Experience in digital content or social media within sports media or the U.S. regulated betting space
• Strong understanding of American sports (especially NFL) and sports betting
• Demonstrated ability to write clean, clear, and engaging copy for social platforms
• Strong grasp of social platform best practices, trends, and analytics
• Comfortable working in a fast-paced environment with multiple deadlines
• Bonus points for experience helping grow a personality-led social channel or sports media brand

Benefits

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year, as well as the opportunity to buy 5 additional days per year and you can be flexible about when you use your public holidays.

We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.